Polina Podpletennaya and Kristina Khoronzhuk not only create good things, but build a competent brand image. The main characters of 2mood store, who are also the founders, dance, drink coffee beautifully, sing in the car and have fun to the delight of a very impressive number of followers on the brand's Instagram account. For several years now, foreign brands have been attracting an audience in such ways. For example, Jeanne Dame's Rouge or For love and lemons. Young, laughing and dancing designers sell not only dresses and jackets, although the brand has excellent ones, but also a mood and a certain lifestyle. A bit of the 1970s, some lingerie-style dresses, power dressing suits, loose shirts and trousers. In fact, the same image of the “mythical Frenchwoman” is a model that has been working for many years, since it is really difficult not to succumb to such charm. Moreover, the prices in 2mood store are not just humane, but really low. For example, trousers made of wool and silk cost 8,000 rubles, while flared jeans cost 5,890 rubles. Unsurprisingly, everything is snapped up instantly. Polina and Kristina don't have many celebrity clients yet, but Polina Kitsenko and Snezhana Georgieva have already been noticed in their clothes. Considering that the brand is not even a year old, a very good result.
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The descriptions "beginner" and "young" in the case of BodyPoetry look almost like a scam. In 2017, the brand with serious ambitions was founded by a team of insiders with many years of experience in the fashion industry - journalist, stylist and blogger Maria Kolosova, photographer Stas Alekseev, retailers Arseny Ruzavin and Yegor Konakov. They did not create complex clothing collections and concentrated on bodysuits, swimsuits and beachwear.
Bold cuts, asymmetry, voluminous shoulders, printed silk, dramatic velvet - all this harmoniously coexists under the name BodyPoetry. The brand can be proud of the list of customers. Their bodysuits and swimwear are worn by Ksenia Sobchak, Polina Kitsenko, Elena Perminova and other fashionable girls.
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Natalia Vodianova, Instagram fashion director Eva Chen, Lottie Moss, Irina Gorbacheva, Natalia Osmann, Caroline Vreeland (granddaughter of the legendary Diana Vreeland), Chloe consultant Lulu de Sason, Eleanor Karisi and a dozen other famous people are united by their love for the Nebo brand. The brand was founded by Olesya Shipovskaya back in 2015, but the reforms and innovations, thanks to which Nebo fell in love with both Russian and foreign trendsetters, were carried out not very long ago. However, even if we take 2015 as a starting point, Shipovskaya in just a few years managed to achieve a result that many colleagues in the shop cannot even dream of. In addition to perfectly tailored pantsuits, blazers and trousers of all sunset shades, you should go to her for cocktail dresses, large shining cafes and crane brooches, as well as leather jackets. From time to time in Nebo there are good discounts, so we strongly advise you to subscribe to the brand's Instagram - so you definitely won't miss anything important.
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If the situation with brands that create clothes is definitely improving and we have new worthy names, then the shoe niche is not just empty, but resembles a desert with tumbleweeds. But here, too, there is a shift, for which, in particular, the Rosbalet brand created in 2017 by Yulia Nikulina and Sergey Kozyrev is responsible.
The key elements are futuristic lace-up ballet flats, metallic leather shoes, lush bows and concave heels that perfectly intersect with the trend for unusual shapes. It is also important that the creators also focused on convenience, for example, they made helium insoles. Anyone who has ever tried on complex designer shoes will definitely appreciate such a decision.
The brand recently launched an online store, so we finally have the opportunity to take a closer look at all of these space shoes and ankle boots. Rosbalet has already been appreciated by Daria Veledeeva, editor-in-chief of Harper's Bazaar, Anastasia Romantsova, founder of the A La Russe brand, and actress Aglaya Tarasova.
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The founder of Factive Face brand Lusine Avetisyan decided not to take timid steps, experimenting with local fashion weeks, but immediately took her debut collection to the Italian Pitti Super exhibition. Considering that before that, her creative projects had already been noted by Vogue Italia Talents and Franca Sozzani herself, all the paths definitely led, if not to Rome, then to Milan. But Factive Face owes its popularity in Russia to the Ukrainian singer Luna, who performed in a dress of the brand at one of the Moscow concerts last year. The collaboration between the designer and the singer did not end there: the moon can be seen in Factive Face skirts and dresses both in everyday life and during performances. Lusine Avetisyan's clothes will definitely be appreciated by creative people, because the distinctive feature of the brand is the author's bright prints decorating dresses, pajama suits, jackets, coats and scarves.
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Vera Kholmova, creative director of the Sorelle brand, is one of the co-founders of the Petra brand. Lingerie at My dear Petra remains very beautiful, and Kholmova's full-fledged clothing collections are just as successful. In Sorelle, as in Petra, the emphasis is on sensuality and provocation in moderate doses, but almost all of the brand's items can be easily worn even every day. Retro motives here exist at the junction with modern trends, and the designer manages to mix patent leather skirts in the spirit of the 1980s with touching translucent blouses reminiscent of the fashion trends of the Victorian era. According to Vera, "Sorelle clothes should evoke joy and awe of the hostess every time she looks into the wardrobe." One of the most beautiful pieces in the Sorelle arsenal is the asymmetrical dress with large polka dots. Judging by the number of photos in which it appears,it is also a bestseller.
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The Fragile brand, whose name translates as “fragile”, appeared in the summer of 2017, but, contrary to the name, chose as muses not the sophisticated actresses of the golden era of Hollywood, but the rebel Madonna and Debbie Hari. Animalistic prints, patent leather of different colors, exaggerated large shoulders and asymmetry. Go to Fragile for a daring party outfit or a relaxed, quirky pantsuit. According to the founders of the brand, they use costume wool, alpaca, cotton and natural leather. The price range is from 2 to 33 thousand rubles.
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If during the rampant fashion of the 1990s you looked at sweatpants, oversized hoodies and deliberately bulky sneakers through your fingers, then the Ansel brand, founded in 2016 by Ekaterina Antsiborova, will definitely appeal to you. Frilled blouses, great trench coats, fitted trousers, baby doll-style dresses and other luxuries are indispensable components of the brand's collections. It is important to say that things are really wearable. Unlike many colleagues, Ekaterina Antsiborova does not seek to please everyone at once, but concentrates on quality. Hence the good fit of the trousers, and the beautiful silhouettes of the raincoats, and the correct length of the sleeves, and the shoulder line exactly where it should be. Judging by the fact that in the Ansel account you can see Ravshana Kurkova, Alesya Kafelnikova and lawyer Ekaterina Smirnova,all these quality signs turn out to be reality not only in a beautiful picture, but also in life.
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