The Daily Mail called Sanna Marin “a politician for the Instagram generation” - and this is not only due to the young age of the new prime minister (34), but also to a rather frank - especially for the second person of the state - profile on the social network. In it, Marin talks about the innovations in the transport system (before winning the election, she held the post of Minister of Transport and Communications), the law on equal marriages (Marin is an adopted child in a same-sex family), and also shows the everyday life of his two-year-old daughter, a photo from a vacation in Portofino and selfies in fashion news - mostly by Finnish designers.
Sanna Marin has spent her entire life in Finland: she was born in Helsinki and studied in Tampere, where she now lives with her daughter Emma and partner Markus. Therefore, it is not surprising that the Prime Minister expresses everything that the Finns prefer in everyday life and clothing: simplicity of silhouettes, clean lines, monotony and functionality - no pursuit of trends and the desire to buy a dozen fashion collections a year. “Where insulated houses are needed, clothing that protects from the cold and more lighting, the quality and durability of things is much more important than grace and fashion,” historians explain the preferences of citizens. In addition, her work has had an impact on her style: participation in international political conferences requires adherence to a business dress code, and the lack of free time - the choice of more versatile clothing. This is a black jacketwhich can be worn with both classic trousers and with a skirt below the knee, a wool coat that will last longer than a couple of seasons, and a loose dress that relieves you of the morning pangs of “what to wear”.
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Together with free-cut dresses, there are shirts, as if borrowed from the spouse's wardrobe. Sanna Marin chooses models made from natural materials (linen or silk) and in light colors (white or turquoise), combining them with piping trousers and pumps with thick heels. Interestingly, during pregnancy, the politician wore clothes that did not hide, but, on the contrary, emphasize the figure: outfits with straps and sheath dresses, in which she proudly posted photos on Instagram.
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Occasionally, in Marina's profile, you can see her guilty pleasure - sweatshirts with bizarre patterns in acid shades. Some depict green leaves, others seem to have fallen under the artist's hot hand, and still others stand out with horizontal stripes, abstract spots and large flowers - these are the hallmarks of the Finnish brand Marimekko.
Sanna Marin buys not only sweatshirts from Marimekko, but also dresses, jackets, bags, socks, tablecloths, blankets and even plates. The popularity of the brand with a politician, like most Finns, is due to the relatively low cost of things (the brand's bestseller is a warm sweater with a Kivet print - now you can buy it for € 275), a rich history (for 70 years, a small factory that produced fabrics with a printed pattern, became a corporation with 140 stores worldwide) and recognition abroad (in particular, thanks to collaborations with Uniqlo and other foreign brands and stores).
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Finnish design support
The new prime minister also supports younger local projects, which he constantly tells his subscribers. “I finally bought the backpack I've been looking for. The design was invented in Finland, the material was made in Sweden, and the item itself was made in Estonia. Collaboration between neighboring countries makes a great impression,”she writes under a photograph of a backpack from Nomen Nescio, which produces minimalist unisex clothing exclusively in black. Marin wears clothes of Finnish brands not only in everyday life, but also at official events: for example, for the reception on the occasion of the Independence Day of Finland in 2017, the official chose an R / H dress, which "fit perfectly even at 8 months of pregnancy."
"Slow fashion" in Scandinavia is not only a lack of pursuit of successive trends, but also a long-term attachment to certain things. At the 2018 Independence Day celebrations, Sanna Marin wore a pearl low-cut dress, which she later planned to use as an additional wedding dress (although information about the wedding with her common-law husband, MarkkinointiAkatemia communications director of digital technologies Markus Raikkonen, has not yet been confirmed). “It’s important for me that the outfit is made in ethical conditions, and can also live after this event,” wrote Marin. - It was designed by the talented young designer Anni Ruut and hand-sewn by the wonderful craftsman Piña Heikkinen. I am sure that in the future we will hear about them more than once!"
The politician implements the principles of conscious consumption not only in the reuse of things, but also in their self-repair: instead of throwing out the dress and changing into a new one behind the scenes of the event, Sanna Marin seals the deformed seams with a pins - the Prime Minister shared a life hack on Instagram.
1. COS jacket
2. Marimekko dress
3. UNIQLO shirt
4. Rossignol scarf
5. Petite Grand earrings
6. Marimekko umbrella
7. Sam Edelman espadrilles
8. Nomen Nescio backpack