Fur-free: How Fashion Houses Refuse To Use It

Fur-free: How Fashion Houses Refuse To Use It
Fur-free: How Fashion Houses Refuse To Use It

Video: Fur-free: How Fashion Houses Refuse To Use It

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Video: Fashion Houses Valentino, Balenciaga, & Alexander McQueen Are Going Fur Free - Cruelty Free Fashion 2023, January
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There will be even fewer natural fur on the catwalks of fashion weeks. Versace joined a number of fashion houses that refused to use it. The head of the House and creative director of the brand Donatella Versace spoke about this decision in an interview with the British magazine "1843". "Fur? I don't participate in this anymore. I don't want to kill animals for fashion. That doesn't seem right to me,”said Versace founder's sister, Gianni Versace.

At the same time, notes The Guardian, the historically fashion house Versace has always used fur. The fall-winter 2017 collection included sheared mink and fox fur.

Photo: press service
Photo: press service

© press service

Versace has always suggested to wear fur for both women and men. He also produced accessories using it, such as pillows decorated with sheared rabbit fur.

Photo: welovefur.com
Photo: welovefur.com
Photo: welovefur.com
Photo: welovefur.com
Photo: welovefur.com
Photo: welovefur.com
Photo: versace.com
Photo: versace.com
Photo: versace.com
Photo: versace.com

1 of 5 © welovefur.com © welovefur.com © welovefur.com © versace.com © versace.com

Donatella Versace's announcement of the rejection of fur sounded just a couple of hours after another Italian fashion house, Furla, made a similar decision. The general director of the brand, Alberto Camerlengo, noted that starting with the 2019 cruise collection, which will be on sale in autumn 2018, only eco-fur will be used. “Technological advances in recent years have provided quality alternatives to natural fur,” added Kamerlengo.

Fashion houses Versace and Furla were far from the first to abandon natural fur in their collections. The decision to switch to the use of artificial materials back in 1994 was made by fashion designer Calvin Klein. Seven years later, in 2001, he was followed by the staunch vegetarian Stella McCartney. Since the creation of her own line, she has not used natural leather and fur in sewing. And in 2015, McCartney stopped buying fleece from Patagonia. It was the only animal material in Stella McCartney's clothing. “Unfortunately, after very painful viewing of the video footage, we found out that at least one of the 26 ranches from which we bought wool, sheep were mistreated during shearing. One case is already too many,”the designer noted then.

Stella McCartney
Stella McCartney

Stella McCartney © David M. Benett / Getty Images

In 2007, three fashion houses at once - Ralph Lauren, Tommy Hilfiger and Vivienne Westwood - also decided to abandon natural fur. And the chain was “closed” already in the 2010s by Hugo Boss (2015), Armani (2016) and Gucci (2017). The head of the Gucci fashion house Marco Bizzarri announced that the company will completely stop using fur from 2018. According to him, this approach was made possible thanks to Alessandro Michele, who became the creative director of the company in 2015. “When choosing a new creative director, I wanted to find someone who shared the belief in the importance of the same values. And in Alessandro I felt it already during our first meeting."

Model from the Gucci show at Milan Fashion Week. Spring-summer collection - 2018 with faux fur
Model from the Gucci show at Milan Fashion Week. Spring-summer collection - 2018 with faux fur

Model from the Gucci show at Milan Fashion Week. Spring-Summer 2018 collection with faux fur © Pietro D'aprano / Getty Images>

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