The name "Vision and Virtuosity" was not chosen by chance. “These two values are at the heart of Tiffany & Co.,” says President Alessandro Bololo. “The exhibition can be called the quintessence of all the best that the brand has.” The word "Tiffany" has long ceased to mean just a brand of jewelry. This is a branded blue box of the patented shade Tiffany Blue, and the famous flagship on Fifth Avenue in New York with a huge clock and Atlanta, and the legendary film with Audrey Hepburn. By the way, one of the 350 exhibits of the Shanghai exhibition was a copy of the script "Breakfast at Tiffany's" with handwritten notes by the actress; this document of the era, created in 1960-1961, is kept in the archives of the jewelry house.
The exhibit is organized as a thematic journey in six parts, highlighting Tiffany's major inventions and innovations over 180 years of history. The installation "World of Tiffany" is dedicated, among other things, to the famous Tiffany Blue Box. Since their appearance in 1878, blue boxes have become so popular that people were ready to pay a lot of money for them and came to the company store for them. However, Charles Lewis Tiffany strictly forbade the sale of empty cases without jewelry.
1 of 6 Tiffany Blue Box © press service Script for Breakfast at Tiffany's with handwritten notes by Audrey Hepburn © press service © press service © press service Fleur de mer brooch (1956), owned by Elizabeth Taylor © press - Tanzanite Service, 1960 © Press Service
The Tiffany Blue Book contains absolutely every Blue Book catalog since the very first issue in 1845, when Tiffany decided that jewelry and silver items could be ordered by mail. Over the years, Blue Book has become a multivolume (in the literal sense of the word) encyclopedia of ideas, virtuoso techniques and examples of the mastery of the outstanding designers of our time - Elsa Peretti, Jean Schlumberger, Donald Claflin, Paloma Picasso. Some of their masterpieces can be seen firsthand. For example, a ruby brooch with fruits and leaves (1960) designed by Schlumberger, which was sold to President John F. Kennedy, who presented it to his wife. The Fleur de mer brooch (1956), also designed by Schlumberger, was once owned by Elizabeth Taylor.The 1968 flower jewelry (from the collection of the tycoon's wife Elmer Bobst) is included in the first collection with tanzanites - the stone was discovered thanks to Tiffany in 1967 and was presented to the general public the following year.
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The Tiffany Love section brings together the iconic Tiffany Setting engagement rings and the all-new Tiffany True with new square-cut diamonds. A special section is devoted to the diamonds themselves. The main exhibit of this collection and of the entire exhibition as a whole was a huge fancy yellow stone weighing 128.54 carats, which went to Shanghai directly from the window of the flagship boutique on Fifth Avenue. The yellow diamond, found at the Kimberley mine in 1877, originally weighed 287.42 carats - this is how Charles Lewis Tiffany acquired it. The cushion cut with 82 facets, instead of the classic 58, was made in Paris. The Tiffany yellow diamond was published only three times: in 1957 he attended the Tiffany ball with Sheldon Whitehouse, in 1961 he starred in an advertising campaign around the neck of Audrey Hepburn,and in 2019 he entered the red carpet of the Oscar ceremony in Lady Gaga's neckline.
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The Vision and Virtuosity exhibition will be held from September 23 to November 10, 2019 at the Fosun Foundation Shanghai. All proceeds will be used to implement the fund's charitable programs.>