The new service, of course, is not bespoke in the literal sense of the word, when the client receives a jacket made according to individual patterns or a watch with a specially designed caliber. But sometimes - especially for the younger generation - it is much more important to place an order quickly, running into a boutique, not inventing a new design, but simply choosing specific positions. And as a result, to get a special thing, which, most likely, no one else has and will not have - the probability of a coincidence is too small.
From now on, the laws of Dior haute couture apply on the territory of watches with the company's logo. All boutiques of the French brand offer a customization service for the Dior Grand Bal model. You can choose the materials and colors of all external elements, but the Inversé 11 ½ caliber remains unchanged. But the rotor, the main functional part of the mechanism, placed on the front side, can be made of feathers, lace, mother-of-pearl - 525 variants are offered in total. Plus 16 cases and bezels, 37 strap options, 42 dials - a total of about 200 million possible combinations, including engraving on the case back. All samples are kept in a special box with many compartments, which is opened in the boutique to the amazed client. Created-to-measure watch orders are executed in the Swiss Dior ateliers, the production time is up to 6 months, the cost is from € 30 thousand.depending on the materials selected.
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The Roman fashion house is gradually strengthening its watchmaking trend. “We are not playing in the field of in-house movements,” explains Domenico Oliveri, head of Fendi Timepieces. "Our main ingredients are design, creativity, valuable materials." The personalization program touched two iconic collections at once: Policromia and Fendi iShine. The first, invented by Delphine Delettre Fendi, has an architectural appearance formed by fragments of different colors and textures. By combining one of seven shades of mother-of-pearl, one of nine types of ornamental stones, decor of rubies, sapphires, emeralds or diamonds, classic or baguette cut, as well as a huge variety of colored straps made of genuine leather, you can make over 100 thousand combinations. The Policromia Made-To-Order white gold case is available in 33/38 mm diameter.A finished Policromia Made-To-Order watch can be received in six months. It takes about the same amount of time to complete a personal order for a Peekaboo bag.
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Fendi's iShine Customization Program is a bit more modest (210 design variations) - this service is available on fendi.com. The iShine watch is equipped with a patented movement with a rotating structure of three stones: white topaz, black spinels and topaz alternate in 12 holes on the dial, the shade of which is chosen by the client. There are five variations: Aqua Blue, Kashmir (dark blue), Misty Pink (creamy pink), Honey (honey) and Blazing Red (bright red). The color of the topaz on the crown will match the selected shade. You can also choose the size of the case (33/38 mm) and material (steel or steel with gold plating).
The Jewelry and Watch House has long been offering a customization service to buyers of jewelry, mainly engagement and wedding rings. The story of personalizing Serpenti watches began with replaceable leather straps. A little later, clients had the opportunity to assemble their own copy: choose the case material (gold or steel), the color of the dial (black, red, green, white), choose the strap (karung or calf leather, and you can make it from two parts of different colors), engrave the back cover.
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The dial of each shade can be ordered in mother of pearl, lacquer or sunburst. And thus to compose more than 300 combinations of Serpenti with a quartz movement. You can place your order directly in the boutique (this service is not offered in Moscow). Order execution takes at least two months and costs from $ 3850.>