In the list of 20 brands, Gucci took first place. The fashion house has managed to take first places in the Lyst quarterly ranking for the fifth time in the last two years. Off-White and Balenciaga took second and third positions.
Fashion influencers continue to elevate new items to the cult rank. For example, Ralph Lauren's "boiled" polo shirt took the eighth line of the rating: Gigi Hadid, Adwoa Aboa and Nina Suess appeared in it.
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Kylie Jenner and Khloe Kardashian in Instagram photos posed in an Onia x WeWoreWhat Danielle swimsuit with a cowhide print - in the following weeks, searches for this brand grew by 33%. When Beyoncé posted a photo of her Adidas x Ji Won Choi striped bodysuit on Instagram, searches for the model jumped 183%.
The hottest item in the second quarter of 2019 was the Off-White Jitney 1.4 Cash Inside bag. For the first time, a suitcase was included in the rating of men's goods, taking ninth position, - Rimowa became the most coveted brand of suitcases, searches for its products jumped by 37% in June.
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As the compilers of the rating specify, 6 out of 10 most fashionable items of men's wardrobe belong to the shoe segment. Overall demand for adidas sneakers increased 336% compared to 2018.
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For the preparation of the report, Lyst analyzes the shopping habits and behavior of more than 5 million online shoppers every month who search for, view and purchase fashion products on the websites of more than 12 thousand brands and online stores. More details about the rating can be found on the website.>