The co-president of the Swiss brand Caroline Scheufele and Sir Elton John met at the Cannes Film Festival back in 2000, and soon Chopard organized a large fundraising party for the singer's charitable foundation for the fight against AIDS (Elton John AIDS Foundation, EJAF). Elton John's special limited edition color chronographs in gold and steel reflect the pop artist's energetic character and charisma. All proceeds from the sale are transferred to the EJAF.
The American cosmetics brand not only produces eye shadows, concealers and tonal products that are loved by professional makeup artists, but has also been helping the MAC AIDS Fund since 1994: all proceeds from the sale of Viva Glam lipsticks and gloss (excluding VAT) are deducted to the account fund. For more than two decades, more than $ 450 million has been raised.
3. FP Journe
An independent watchmaker from Geneva, François-Paul Journe has been collaborating with the Institute of the Brain and Spinal Cord (ICM) in Paris for over ten years. His first donation was the proceeds from the sale of three rare watches at the Antiquorum anniversary auction. Today, in support of scientific research, ICM Journe donates 30% of the profits from the sale of each Centigraphe watch - 525 such models have been sold since 2008.
4. Ralph Lauren
If you spot a pink player in the sport of the same name on polo or any other thing, know that you are helping in the fight against cancer. At least a quarter of the proceeds from the sale of the Pink Pony line go to The Polo Ralph Lauren Foundation, which, in turn, has funded disease-related research, patient care and educational programs that can prevent the onset of tumors for more than 15 years.
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The Italian jewelry house partnered with Save The Children in 2009. The foundation's logo adorns the Bulgari B.zero1 ring, pendant and bracelet made of silver and black ceramic. 15% of the sale of these jewelry (for example, € 75 from the sale of a bracelet worth € 480) goes to children's charity. In seven years, Bulgari raised € 37 million ($ 42 million) for nearly 1 million children from 29 countries around the world.
6. Louis Vuitton
The French fashion house celebrated the anniversary of cooperation with the United Nations Children's Fund (UNICEF). As part of the Louis Vuitton for UNICEF charity project, Silver Lockit has been created in the form of a lock. Every $ 200 from the sale of a $ 600 silver pendant or a $ 500 bracelet is donated to help children in Syria and Nigeria. Over the past year, $ 2.5 million was raised.
7. Dionea Orcini
The Italian-born jewelry designer lives in Miami Beach and travels around the world. She is attracted not only by the beauty of exotic countries and islands, everywhere - in Asia, Africa, Antarctica - she is worried about the problems of protecting wildlife. Dionea Orcini donates part of the proceeds from the sale of her jewelry to Camp Leakey Animal Rescue Center in Borneo, Wildlife SOS in India and even became the guardian of one elephant and several bears.>