You may not like Apple and consider the iPhone morally obsolete, but there is no other smartphone that will just as strongly influence the direction of the industry's development. As soon as an American company presents something new and interesting, next year this “new and interesting” is almost guaranteed to appear in competitors' smartphones. No joke, one way or another, the manufacturers of Android devices have already copied all the "chips" of the iPhone: Touch ID and Live Photos, 3D Touch, one-button zoom, portrait mode, not to mention the general concept of touch screen control, crystallized in the very first iPhone 2G … Most of these features existed before the iPhone, but it was Apple who was the first to come up with useful scenarios for their use, turning them from "toys for geeks" into something that everyone will use.To bring to the "mainstream" - and this is the "magic of Apple", which its employees are proud of, for which customers are ready to give a lot of money.
And Apple still has some of the best marketers in the world - and the iPhone X unveiled last week proves that. This is not the first frameless smartphone for today, but, perhaps, the first one, which even people who are far from the topic speak about “frameless”. I really like the design of the Galaxy S8, and for my taste, in the photo it is even prettier than the new iPhone (largely because it does not have a narrow strip on top of the display that is not full width), but none of my friends wrote to me after the presentation: “Have you seen the new Galaxy? It has almost one solid screen in front! What do you think?". And the unusual design of the new Apple flagship has already been discussed, it seems, by everyone who is even a little interested in modern technologies - it’s time to wait for a parody in “Evening Urgant”.
People are still interested in the iPhone, and judging by their reaction, Apple still knows how to surprise. In 2018, no flagship smartphone can afford to have bezels around the display. Android devices have always been compared to the iPhone in one way or another - and will now be compared to the iPhone X in the same way. Frameless displays are now officially the new "color of the season."
Apple is still willing to take risks - the new iPhone will not have a fingerprint scanner. The Americans say that they have been working on this technology for several years in a row - even so, Face ID seems more like a kind of attempt to "plug" the gap in the concept of the device formed after the abandonment of the Home button. After all, if you believe the leaks (and there is no point in not believing them, given that almost all the information that got into the network turned out to be reliable in the end), initially Apple did not plan to deprive the iPhone of Touch ID and planned to embed the sensor directly into the display. It just didn't work out on time. So there is every reason to believe that Touch ID will return next year or in a year. In this regard, the iPhone X can be called a typical Apple "first generation" device.
As for the very method of unlocking a smartphone with a "face", apparently Apple has done almost everything possible so that it does not cause discomfort. Face ID works even at night and does not store a photo in the iPhone's memory, but an exact mathematical copy of your face - so there is a one in a million chance that someone will unlock your smartphone. But in the West, the topic of data security on the iPhone X is now actively discussed - if, for example, a police officer detained you and wants to access information on the phone, he will just be able to bring the smartphone to your face. However, you can always close your eyes - this is how Face ID won't work. But it is important here, again not that: it will be interesting to see how many Android competitors will do the same and deprive their flagships of the fingerprint scanner. The idea seems silly only at first glance:when the headphone jack disappeared from the iPhone, it also disappeared from 30% of smartphones released this year.
Against this background, the iPhone 8 seems to be one of the weakest devices in Apple's lineup in recent years. The choice of a numbered number and a glass back cover instead of the S prefix does not change the state of affairs: this is the same iPhone 6 from 2014, strengthened and overgrown with a bunch of useful and not very useful functions. It's probably a great smartphone, but it's a smartphone of the past, not of the future, like the iPhone X. And among the smartphones of the past, there is still the iPhone 7, which is now even cheaper and globally not much worse. The iPhone 8 doesn't set trends - it's just another iPhone.
iPhone X, where X stands for "eXpensive", is joked on the net. Price is another full-fledged feature of the novelty, like Face ID and a bezel-less display. $ 999 for a smartphone - are we ready to give that kind of money? The "Apple" smartphone has always been expensive - and now "very expensive" has been added to the "expensive iPhone" to which we are all accustomed. Will other manufacturers copy this policy? Will history repeat itself next year, or is it a one-off story related to the generational change of the world's most popular mobile device?
"The future is here" is the slogan of the iPhone X on Apple's official website. And this is true not even because the iPhone X is the best smartphone on the market. Just looking at it, you actually see what all smartphones of the next couple of years will be like: without introducing any revolutions and being late with most functions by at least six months, Apple smartphones still set the face of the modern mobile industry. It's a shame that other manufacturers will have to lose their face to match.>