The first year of the decade was marked by the passion for birds from the mobile game Angry Birds, which appeared in late 2009 and took over the world by the beginning of the new decade. EBay statistics show that the number of purchases for the query "Angry Birds" increased by 11,900% in the period from 2010 to 2011 alone.
One of the most important novelties at this time is the iPad - over the year, its sales have grown by 300%.
In 2011, the Harry Potter film franchise finale was released, with revenue from themed goods sales up more than 40% year-on-year. Another highlight was the wedding of Kate Middleton and Prince William, followed by the whole world. This is also confirmed by statistics - the number of sold items related to the royal couple increased by 806%.
Still from the film "Always say yes" "© imdb
In 2012, another franchise premiered - The Hunger Games. By the end of the year, hit-related products were buying 643% more. The music industry did not lag behind either: K-pop, which is now known to many, began its global expansion precisely in 2012. Fans of Korean groups bought 87% more items than the year before.
The era of the 20s of the XX century found a new life in 2013. The adaptation of Fitzgerald's The Great Gatsby not only made everyone fall in love with Leonardo DiCaprio again, but also revived the fashion for shiny dresses, feathers and parties. Shoppers spent 142% more on nostalgia for American chic this year than in 2012. While the film industry recalled the past, the world of electronics reinvented the future - in mid-2013, the new Xbox One console was released. The number of consoles and accessories sold has grown by more than 609% over the year since the presentation.
Shot from the movie "The Great Gatsby" © imdb
The 2014 Olympics also sparked a stir among global buyers. The number of items sold on demand for Sochi and Sochi 2014 increased worldwide by 535%, and in Russia - by 418% compared to 2013. In addition, products from the Frozen cartoon were in high demand. Since the release of the picture, revenue from purchases has grown by 954%.
Kanye West has been a phenomenon throughout the decade, but he left his most visible mark on the world of shopping in 2015. This year, the first pair of Yeezy Boosts came out and were literally swept off the shelves. Since the start of sales until the end of the year, more than 42 thousand pairs of sneakers have been sold. Together with Kanye, the Kardashian-Jenner family also became trendsetters. Thanks to the image of Kylie Jenner, many girls around the world began to dream of plump lips. This has increased the demand for ancillary beauty products, such as special pumps for lip augmentation - compared to 2014, customers spent 181% more on this “tool”.
Kim Kardashian and Kanye West with children and nephews © instagram.com/kimkardashian/
In 2016, people all over the world remembered their childhood love for the Japanese TV series Pokémon. The reason was the AR game of the same name for smartphones, which attracted the interest of hunters for Pikachu and Bulbasaurs. Such a launch could not but affect the interest of buyers in themed goods - in 12 months the number of purchased items with Pokemon increased by 121% worldwide, and in Russia - by 180%. This year can be safely called the heyday of Russian fashion. It was in 2016 that Gosha Rubchinsky made it so that all the brightest and most popular foreign celebrities appeared at ceremonies in clothes with inscriptions in Cyrillic.
After 2017, there are no people left who have not tried spinning the spinner. These toys have become dramatically popular among all age groups, and their global sales have grown by 1113%, and in Russia - by 669% in relation to 2016. Slimes also came into fashion.
The whole world was preparing for the World Cup, which was held in Russia. According to eBay statistics, the number of fan merchandise sold increased by 356%. In Russia, the growth in demand for football products amounted to 134%. In 2018, everyone rushed to find sharks from Ikea. The cute stuffed toy instantly became a meme and gained fans around the globe, and its sales increased 36%.
In the spring of 2019, the final episode of Game of Thrones was released. Despite the dissatisfaction of fans and critics with the ending of the story, themed goods continued to buy - according to statistics from eBay, sales revenue increased by 51%. At the end of the year, The Mandalorian was released, which immediately fell in love with the audience. The amount from sales of the paraphernalia of the series (including the cutest Baby Yoda) worldwide increased by 322%, and in Russia - by 352%.>