The American Jewelry House is gradually opening stores in different cities around the world. This, however, does not mean that the epidemic is over, which is why the brand's management decided to launch the Tiffany Infinite Strength campaign. From July 1st to August 31st, 100% of the proceeds from worldwide sales of Tiffany Infinity jewelry will be donated to the non-governmental humanitarian organization Care. All funds raised will be used to financially support low-income people affected by the new virus, primarily women and black people in developing countries.
In April, Tiffany donated $ 1 million to the COVID-19 Solidarity Response Foundation. Now the company has undertaken a charitable fundraising commitment of at least $ 2 million. This money will help 80 thousand people and their families to cope with poverty, receive educational support, restore financial stability, and solve the problem of food shortages.
“Tiffany Infinite Strength reflects our commitment to helping the most vulnerable populations affected by the coronavirus, whose recovery is critical to stabilizing the overall situation,” says Anisa Camadoli Costa, director of sustainable development at the home.
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The campaign involves 37 models from the Infinity collection: thin bracelets, rings, pendants in white, yellow or pink gold with diamonds, as well as in platinum and sterling silver. The infinity symbol has become a distinctive feature of the design. The cost of jewelry varies from 13 thousand to 514 thousand rubles.>