Chanel Showed Its Cruise Collection Online. Photo

Chanel Showed Its Cruise Collection Online. Photo
Chanel Showed Its Cruise Collection Online. Photo

Video: Chanel Showed Its Cruise Collection Online. Photo

Отличия серверных жестких дисков от десктопных
Video: Cruise 2021/22 Show — CHANEL Shows 2023, January
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In early March, when the coronavirus hit Europe, Chanel announced the postponement of the cruise collection show, which was to take place on May 7 on the island of Capri. However, after a couple of months, it still decided: show must go on, however, in online format.

Julien Puyol, director of advertising campaigns for Louis Vuitton, Hermés, Chloé and Hugo Boss, was entrusted to shoot the video presentation of the collection. He asked the models not to imitate walking down the catwalk, but simply to walk in new Chanel clothes along the Mediterranean coast. The weather favored, the soundtrack was at its disposal: the author was the Venezuelan singer Arca.

“After the lockdown was announced and, as a result, the cancellation of the show on the island of Capri, we had to adapt,” says Virginie Viard, creative director of Chanel. “We not only decided to use the fabrics that we had already purchased, but the collection itself, in a general sense, has evolved towards a trip to the Mediterranean. Islands, the smell of eucalyptus, pink bougainvillea. " And also - the freedom and easy charm inherent in the legendary actresses of the 60s, who vacationed on the Italian and French Riviera.

Chanel Resort, Spring-Summer 2021
Chanel Resort, Spring-Summer 2021

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Viard describes the collection as “a wardrobe that can be carried in a small trolley suitcase, a shopper and an embroidered purse,” so you can move freely around your favorite places. It includes multifunctional items that can be combined with each other and modified with one movement of the hand. These are, for example, long skirts that turn into strapless dresses, or chiffon jackets that can be worn over a bikini.

The island of Capri, on which the show was originally supposed to take place, is reminiscent of denim trousers of the same name. Their creative director, Chanel, suggests wearing them with a cropped top and a bandana tied around the waist. In some images, the bandana was replaced by gold chains that encircled the body in several rows, which can be seen in detail in the lookbook. Photographer Karim Saldi shot it for the French brand against the backdrop of a Mediterranean sunset.

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