The brand did not completely abandon the branded tarpaulin, but added the F-ABRIC material, which is 100% recycled PET bottles. The resulting bags with a capacity of 17 liters were named Cinnamon.
© freitag.ch
Durable eco-bags with magnetic pocket and spacious main compartment with drawstring closure differ from other Freitag bags in lightness and softness of details thanks to the bottle innovation. The company notes that the material does not contain harmful perfluorocarbons, which usually create a strong greenhouse effect.
© freitag.ch
The material created was enough to make a number of eco-accessories: shoulder bags, shoppers, top-loading backpacks and waist bags. Founded in Zurich by the Freitag brothers, Designboom clarifies that the team at the Zurich-based brand was pursuing sustainable product development even before it hit the mainstream, and long before companies were looking at the potential of recycled plastic. Since the 1990s, the Swiss brand has been making all kinds of accessories from high-quality materials, from canvas backpacks to biodegradable clothing.
