8 Fashion Brands From St. Petersburg That You Should Pay Attention To

8 Fashion Brands From St. Petersburg That You Should Pay Attention To
8 Fashion Brands From St. Petersburg That You Should Pay Attention To

Video: 8 Fashion Brands From St. Petersburg That You Should Pay Attention To

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Clothes and accessories from St. Petersburg are easy to recognize by the adjusted cut, laconic design and calm shades. They are also versatile and practical - for example, jackets are equally suitable for both men and women, mules will be appropriate both at home and on the street, and bags can be carried in several ways. Proof of this is the summer collections of 8 St. Petersburg brands from our selection.

Two-Ta

Idea and concept: Tatiana Reusova and Anton Evgeniev were born and raised in St. Petersburg. Here they received their education in the field of design, and then continued their studies in Europe. When we returned, we opened a workshop for the production of leather bags and accessories. It was an old dream of Tatiana, who since childhood made bags from a variety of materials.

The main rule of the brand is to create comfortable and beautiful things without unnecessary embellishments. Today, Two-Ta produces women's and men's bags for a wide variety of occasions - everyday, travel, shoppers, clutches, belt, backpacks and a variety of accessories (from belts and bracelets to cosmetic bags and cases for documents). New models appear approximately once a month.

Materials and production: today more than 50 people work in the St. Petersburg workshop. Since it is difficult to find qualified craftsmen, Tatiana and Anton often train employees themselves. All bags are handmade. The brand uses vegetable and chrome tanned calf leather (mainly from Italian producers), which is very pleasant to the touch. No less important are fasteners, buttons and zippers, on which the durability of the bag depends. Their brand is purchased from the German company PRYM, which has been making buttons for almost 500 years, and from other European manufacturers.

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Bestseller: Kristen belt bag. It is securely fastened to the belt, holds everything you need and frees your hands. Moreover, if you want to change the image, the waist belt can be transformed into a shoulder belt.

Pricing policy: the average price of a clutch is 4300 rubles, a backpack is 5400 rubles, a shopper is 7300 rubles.

Where to buy: in the showroom of the brand in St. Petersburg (Radishcheva street, 17-19) and in the online store two-ta.ru.

What unites the designers: “The creative atmosphere of my hometown. At the same time, in our opinion, there is no single style. This is the beauty of Peter - he is open to the most daring ideas."

Novaya

Idea and concept: Olga Golubeva was pushed to the decision to create her own brand by the climate of St. Petersburg and Russia as a whole. Cold, high humidity and chilly wind - all these unfavorable weather conditions the Novaya brand overcomes, releasing light, warm, functional and technological things.

Materials and production: models for the off-season and summer are sewn from a three-layer membrane, lightweight and durable nylon, dense cotton and breathable linen with polyurethane coating of different densities. For sewing winter clothes, the brand uses modern mixed fabrics with water-repellent impregnation and the Belgian Isosoft insulation, thanks to which it is comfortable in down jackets both at +5 degrees and at –25 degrees. The material does not roll, is easy to wash and dries quickly. The experimental workshop and production are located in St. Petersburg. Collections are produced in small batches - no more than 50 pieces, which allows you to control the quality of each item. In addition, there is the Liniya capsule collection, which is not tied to seasons. Things in it are more daring and creative.

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New collection: the stake in it is made on things-transformers. So, having unfastened the sleeves of jackets, you can turn them into vests, and raincoats made of membrane fabric can be shortened due to the unfastened lower fabric or folded into a backpack sewn into the back of the raincoat itself. Another plus besides functionality: windbreakers, jackets and shirts are suitable for both men and women.

Pricing policy: the average price of a raincoat-jacket is 18 thousand rubles, a jacket-shirt - 6500 rubles, cargo trousers - 8 thousand rubles.

Where to buy: in the novayawear.com online store, in a store in St. Petersburg (Oranienbaumskaya str., 29) and in the Maksakov department store at Khlebozavod in Moscow.

What unites designers: "Laconicism, monochrome and asceticism."

Myseasons

Idea and concept: Before launching her own brand, Hannah Khmeleva, a linguist by training, together with her husband Denis, opened a store with Korean designers' clothes in St. Petersburg in 2015. After two years of successful sales, interest in Korean brands began to fall, but more and more customers were interested in domestic designers and the ability to sew clothes to order. It was then that Hannah decided to organize a small production and take on the role of the art director of the brand. Hannah focuses on herself when coming up with collections. She is sure that beauty and confidence come from the inside, and it does not matter what you are wearing: a hoodie and jeans or a classic suit for a naked body. That's why Myseasons offers a range of clothing, from cozy jersey suits and cotton T-shirts to silk slip dresses and faux leather sheath skirts.

Materials and production: Hannah hand-selects fabrics and accessories in Italian factories in Prato, near Florence. The atelier is located in St. Petersburg, the staff consists of only highly qualified designers and tailors with many years of experience.

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Bestseller: pantsuit and jacket. In the collection, you can find models for every taste: classic fitted, men's cut, double-breasted and even jacket dresses.

Pricing policy: prices for dresses start at 7 thousand rubles, for suits and coats they reach 39 thousand rubles.

Where to buy: in the brand's store in St. Petersburg (Moika emb., 6) and in the online store myseasons.store.

What unites the designers: “Bad weather. When we create things, we think about it all the time."

AMA.Leather

Idea and concept: the founder of the workshop, Tamara Borisova, has always found it difficult to find the perfect bag, so she decided to sew them herself. Even though I have never worked with leather. First, I studied books and watched videos, and then enrolled in a leather sewing school - this is how the first model appeared. Inspired by the result, Tamara found premises and craftsmen, quit her permanent job and completely immersed herself in the development of her own brand.

Now in the AMA.Leather line there are 11 models of bags, each of which can be sewn in any color combination from the offered palette - you can choose from 42 colors. In addition, you can make minor adjustments to the design - make the handle longer or replace it with a chain, add an extra pocket or, conversely, remove it. You can leave your wishes in the comments to the order, if the design of the bag does not suffer from this, the brand will take them into account.

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Materials and production: production is located in the very center of St. Petersburg - on Petrogradsky Island. The brand buys leather in Russia, accessories and seals - in China, and dyes and other chemical compounds - in Italy. The production time for bags in basic colors (presented on the site) is 15 working days, in individual colors and with minor modifications - 20 working days.

Bestseller: At one time, the # 20 bag was very popular - a roomy model that perfectly fits A4 documents and a 13-inch laptop. Today, other models have caught up, but it was thanks to # 20 that the brand began to be recognized.

Pricing policy: the average price of a belt bag is 8400 rubles, a roomy model for every day - 12 800 rubles.

Where to buy: in the online store of the ama-leather.ru brand.

Bats

Idea and concept: Maria Kalashnikova is a graphic designer by education. The Bats brand is the result of two of her passions: motorcycle culture and fashion. She was interested in clothes as a child, but she got sick with motorcycle aesthetics ever since she started driving a scooter. And I wanted a leather jacket. Having studied the Russian market, Maria realized that there are many brands that produce basic clothes, but there are no such brands that would sew cool leather jackets. This is how the Bats brand was born, with a biker jacket made from custom worn leather as a key feature. Today, in the brand's collection, you can find models for every taste: classic, oversized, cropped and in the most unexpected colors, from bottle green to powdery.

Materials and production: production is located in St. Petersburg, and the team employs only six people. Bats purchases leather from suppliers from Italy and Korea, accessories - from the Japanese brand YKK.

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Pricing policy: the average price of a leather jacket is 36,500 rubles, a leather skirt is 12,900 rubles, and leather trousers are 29,990 rubles.

New collection: creating a spring-summer collection, the brand has significantly expanded the line, adding trousers, skirts, trench coats to the assortment. The main thing in them is a mix of brutal leather with other materials. So, a leather cape is attached to a thick cotton trench coat, and leather skirts are decorated with an airy pleated insert. The brand paid particular attention to accessories: for example, on the belts of skirts and trench coats, large buckles made of Italian plexiglass appeared, which were specially designed for each model.

Where to buy: in the online store bats-store.com, Tsvetnoy department store and Modbrand store.

What unites the designers: "A romantic approach to business on the one hand and a high level of quality on the other."

osome2some

Idea and concept: Anna Andrienko and Natalia Buzakova presented their first collection in London in 2008. Then they lived in the English capital, sold clothes in local markets and at the same time studied and trained with Fumie Kimura, a designer at Alexander McQueen. A year later, they returned to St. Petersburg and founded their own studio and production. They started talking about the brand in 2010 thanks to the coat - laconic, accurate cut and with a perfect fit. When creating things, designers are guided not by sketches, but by the method of prototyping, that is, they bring the cut to perfection right on the mannequin.

Materials and production: The brand's team employs 31 people. The production is located in St. Petersburg on Ligovsky Prospekt, and all fabrics, materials and accessories for the collections are made in Italy and France by special order of designers - the brand has been cooperating with leading factories for the production of cashmere, wool, alpaca and angora for more than 5 years.

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Pricing policy: the average cost of skirts is 13,600 rubles, tops - 11,400 rubles, dresses - 14,200 rubles.

New collection: the key models of the summer collection are off-shoulder dresses with tie-dye print, laconic tops with thin straps and trouser suits. All items are made of natural fabrics: linen, cotton and silk. As always, the designers relied on a laconic cut and paid maximum attention to detail. Flax whip belts, raw skirt edges, imitation of loopback loops on the back of tops are just a few examples.

Where to buy: in the online store osome2some.com, in a store in St. Petersburg (Furshtatskaya st., 10) and in Moscow (Lenivka st., 3, building 3).

What unites the designers: “It seems to us that St. Petersburg has always been monochrome and refined. For Petersburgers, elegance and classics are more characteristic than trends and hype."

Imakebags

Idea and concept: the brand of bags Imakebags is not about fashion, which changes rapidly from season to season. The founder, Ksenia Lapshova, relies on feminine and functional bags that remain relevant for many years. For a long service life, it is not only a universal appearance that is responsible, but also high quality materials and workmanship. In addition, the designer carefully calibrates the proportions and dimensions of each model, without overloading them with unnecessary details. The brand produces 2 main collections a year and additionally 1–2 capsule collections, in which it experiments with different textures.

Materials and production: only genuine leather is used for the manufacture of bags. At the moment, there are 8 people in the team, and the production is located in St. Petersburg in the Moscow Gate area - the place where all the main suppliers and production workshops working with leather are based.

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Pricing policy: the average price of a belt bag - 4900 rubles, a shopper - 9600 rubles, a crossbody bag - 15 900 rubles.

Bestseller: Bookbag is a small but roomy model with three compartments and a wide leather strap that can be adjusted in length.

Where to buy: in the online store imakebags.ru and in the production office in St. Petersburg (Tsvetochnaya st., 8).

"Razgulyaev Blagonravova"

Idea and concept: Lyudmila Razgulyaeva-Blagonravova is an engineer who changed his life. In 2006, she decided to buy leather slippers for her new home, but the options found in the stores seemed boring to her - and she made her own slippers. The result did not suit, but the process itself captured. Before opening her own production, Lyudmila received a special education in shoe design in London, and then went to practice in Italy - she studied with a hereditary shoe master in Venice and thoroughly delved into the process.

Since 2007, the brand has been producing leather home shoes, hand-made and small batches. The main source of inspiration is the creative heritage of the great Russian and European artists: the most popular models were produced based on the works of Malevich, Matisse, Dali, Morris and Faberge. Recently, the collection of home shoes has been supplemented by a street line, which includes sleepers, mules, brogues, sneakers.

Materials and production: in-house production in St. Petersburg employs seamstresses, a cutter, an embroiderer, a tightener and a production manager. Household footwear is sewn from genuine leather, velvet, silk and, in addition, they experiment with new technologies, for example, they print an image of a picture on fabric and apply a transparent film on top. The workshop also makes custom-made home shoes - together with the client, the craftsmen come up with a design, choose materials, determine whether they are printed on leather or embroidered. The order is processed within 5-7 working days.

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New collection: those who love extravagant shoes will surely appreciate the mules, decorated with transparent mesh and floral embroidery. Romantic natures will love the velvet models with a fur pom-pom from the collection created in collaboration with To Be Woman (TBW). In addition, comfortable espadrilles are coming soon.

Pricing policy: prices for women's and men's slippers start at 8,500 rubles, the average price of street mules is 9,700 rubles, sleepers - 13,700 rubles.

Where to buy: in the online store home-shoes.ru

What unites the designers: “We are united by the fact that we live in a city that can literally be called an open-air museum. We are inspired by this beauty: some create classic brands rooted in the past, while others, on the contrary, are super-trendy.”>

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