Rescue On The Waters: How Watch Brands Help The Oceans

Rescue On The Waters: How Watch Brands Help The Oceans
Rescue On The Waters: How Watch Brands Help The Oceans

Video: Rescue On The Waters: How Watch Brands Help The Oceans

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Breguet

The old watch manufactory, together with the Race for Water Foundation, sent the ecological ship Race for Water to a long-term trip around the world. This is the first eco-ship in the world that "feeds" on the energy of only natural sources - the sun, wind and water. In June, Oceanic Odyssey visited the port of Valparaiso in Chile, in August - the island of Robinson Crusoe in the Juan Fernandez archipelago, in September it is planned to land on the Polynesian Easter Island.

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The goal of the project is to draw attention to the problem of pollution of the water area with plastic waste, from which the islands are largely affected. At the stops, the Odyssey participants talk about new technologies that make it possible to recycle plastic to produce "clean" energy. All team members wear a Marine Special Edition automatic watch with the mission name “Race for Water” engraved on the rotor.

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Breitling

This year the watch company announced a partnership with the non-governmental organization Ocean Conservancy, which has been fighting for the cleanliness of the ocean and sea beaches since 1972. Breitling will take part in an educational project, as well as in an initiative for the global cleaning of beaches - as part of the Coastal Cleanup over the past 30 years, more than 12 million people, including volunteers, have collected 104 thousand tons of garbage.

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In addition, part of the proceeds from the sale of a limited edition Superocean Heritage watch will be used to support the activities of an environmental charitable organization. “Our ocean is under threat, we all know about it,” says Breitling CEO Georges Kern. "It is important that each of us participate in an environmental project."

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Blancpain

On World Oceans Day, which is celebrated on June 8, the brand unveiled the third watch model as part of the Blancpain Ocean Commitment project. The limited edition of 250 pieces in a steel case is based on the famous Fifty Fathoms diver's model with water resistance to 300 meters. € 1000 for every watch sold is donated to support the program.

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The initiative is aimed at protecting the oceans, as well as increasing the level of knowledge about the world's water area and its problems among the world's population. In the four years since Blancpain began its involvement in the project, the protected ocean area has doubled to 3 million square meters. km.

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Hublot

Charity: water is the name of an initiative designed to help residents of the most disadvantaged parts of the world gain access to drinking water: according to statistics, one person in ten worldwide lacks it. For five years the watch brand has been participating in this project together with the Depeche Mode group.

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In June this year, during a concert of the legendary band in New York, Hublot President Ricardo Guadalupe and the musicians donated a check for charity programs for $ 1.7 million.The money was collected over two years from the sale of limited edition Big Bang Depeche Mode watches (2017) and Big Bang Unico Depeche Mode The Singles Limited Edition (2018). The watch models bear the symbol of initiative - a bright yellow canister for drinking water. During the cooperation of Hublot, Depeche Mode and Charity: water, 229 wells were drilled in Nepal and Ethiopia, which allows 30 thousand people to receive clean water every day. Hublot's new goal is to get 50,000 people drunk.

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Seiko

Fabien Cousteau, the grandson of Jacques-Yves Cousteau, who also decided to devote his life to the exploration of the oceans, became the watch company's ambassador. He spent his childhood aboard the ships Calypso and Alcyone, and began diving at the age of four.

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As part of Mission 31 to study the ocean and the inhabitants of the underwater depths, Cousteau spent 31 days underwater off the coast of Florida, that is, a day more than his grandfather. As part of the collaboration, Fabienne Cousteau starred in an advertisement for a steel model Seiko Prospex SNE498 with water resistance up to 200 meters. The watch brand, in turn, is committed to supporting the Ocean Research Center, founded by its ambassador in 2016.

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Certina

Last year, the watch company Certina announced the start of cooperation with the Sea Turtle Conservance (STC), which deals with the protection of sea turtles and their habitats. The Florida Sea Turtle Conservance conservation initiative began in 1959. In the same year, Certina introduced its Double Securite system, which includes an O-ring on the crown of the watch, a reinforced case cover, and a durable sapphire crystal.

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The first result of the partnership was the DS Action Diver Sea Turtle Conservancy Special Edition with a water tightness of up to 300 meters. Part of the proceeds from the sale goes to the Sea Turtle Conservancy.

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