Gucci Will Stop Using Fur In Its Collections

Gucci Will Stop Using Fur In Its Collections
Gucci Will Stop Using Fur In Its Collections

Video: Gucci Will Stop Using Fur In Its Collections

Video: Why GUCCI Is the Most Loved and Desired Brand 2022, December
Anonim

The head of the Gucci fashion house Marco Bizzarri announced that the company will completely stop using fur from 2018, according to The Guardian. The spring-summer 2018 collection will be the first without this material. Bizzarri noted that the new approach was made possible by Alessandro Michele, who became the company's creative director in 2015. “When choosing a new creative director, I wanted to find someone who shared the belief in the importance of the same values. And in Alessandro I felt it already during our first meeting,”said Bizzarri.

Model from the Gucci show at Milan Fashion Week. Spring / summer 2018 collection with faux fur
Model from the Gucci show at Milan Fashion Week. Spring / summer 2018 collection with faux fur

Model from the Gucci show at Milan Fashion Week. Spring / Summer 2018 collection with faux fur © Pietro D'aprano / Getty Images

Kitty Block, president of the animal welfare organization Humane Society International, called the decision of the Gucci fashion house "humane". “The decision of an influential Italian brand to stop using fur because of the brutality of the process will have a huge impact on the entire fashion world,” Blok said. The brand will sell the remaining fur items at an auction, and the proceeds will be transferred to animal protection organizations.

Gucci is not the first fashion house to ditch natural fur. In the spring of 2016, Armani founder Giorgio Armani announced that from the fall of 2016, his house will stop using natural fur. The waiver extended to all of the company's brands, including Emporio Armani, Armani Jeans, and Armani Exchange. “Technological advances in recent years provide us with alternatives. The brand has made an important decision to go forward, paying attention to environmental protection and caring for animals,”Armani said then.

Model from the Emporio Armani show at Milan Fashion Week Fall / Winter 2016
Model from the Emporio Armani show at Milan Fashion Week Fall / Winter 2016

Model from the Emporio Armani show at Milan Fashion Week Fall / Winter 2016 © Catwalking / Getty Images

Brand Armani followed the example of the brand of Hugo Boss, which in July 2015 also announced that it ceases to operate with natural fur and leather. Stella McCartney, Tommy Hilfiger and Calvin Klein have also announced a partial or complete rejection of fur.>

Popular by topic