Tiffany & Co. Announced Full Geographic Transparency Of Its Diamonds

Tiffany & Co. Announced Full Geographic Transparency Of Its Diamonds
Tiffany & Co. Announced Full Geographic Transparency Of Its Diamonds

Video: Tiffany & Co. Announced Full Geographic Transparency Of Its Diamonds

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Tiffany & Co.'s Diamond Supply Tracking Initiative linked to the company's global commitment to responsible extraction of precious raw materials. The widespread wording about "conflict-free" diamonds is considered here too general and vague. “There should be no confusion about Tiffany diamonds,” says the CEO of Tiffany & Co. Alessandro Bololo. “Our clients want and have the right to know about the origin of the most valuable and dear to their hearts diamond jewelry and how they came into being.”

Photo: Tiffany & Co. Press Office
Photo: Tiffany & Co. Press Office

© Tiffany & Co. Press Office

Therefore, from now on, the specialists of the brand will trace the origin of each specific mined stone weighing 0.18 carats and above, and in boutiques next to jewelry in blue boxes, mainly with wedding or engagement rings, tablets will appear with a specific country and region where the raw was mined. diamond. Buyers can also request this information from the jewelry brand's sales consultants and customer service. A little later, the origin of a diamond will become one of the characteristics in its certificate, along with color and weight. And starting in 2020, Tiffany will provide information on where each individually registered diamond was cut and polished.

Photo: Tiffany & Co. Press Office
Photo: Tiffany & Co. Press Office

© Tiffany & Co. Press Office

About 80-90% of Tiffany's individually registered diamonds (by volume) pass through Tiffany workshops in Belgium, Botswana, Vietnam, Cambodia and Mauritius, where craftsmen cut and polish diamonds from well-known, responsibly managed mines - most of them in Botswana, Canada, Namibia, Russia and South Africa. In the remaining 10-20% of cases, reliable suppliers of polished diamonds comply with the Tiffany Diamond Sourcing Protocol, which ensures that diamonds do not originate from countries with human rights concerns related to diamond mining, such as Zimbabwe and Angola (even if the production meets the requirements of the Kimberley Process).>

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