Cartier Odyssey: A Series Of Short Films About The History Of The Jewelry House's Style

Cartier Odyssey: A Series Of Short Films About The History Of The Jewelry House's Style
Cartier Odyssey: A Series Of Short Films About The History Of The Jewelry House's Style

Video: Cartier Odyssey: A Series Of Short Films About The History Of The Jewelry House's Style

Video: History of Cartier | Jeweler to the Kings and Queens | 2022, November
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In a series of short films, Cartier explores the origins of its rich and varied jewelry style, which has evolved over 170 years. The Odyssey of Cartier is a story of incredible stones and long journeys, famous, including royal origin, clients and designer finds that have become recognizable icons of the brand. The voice of French actor Edouard Baer is heard off-screen.

“The L'Odyssee de Cartier series penetrates the very heart of Cartier style and demonstrates exactly what makes our recognizable handwriting more modern than ever,” says Arnaud Carrez, Cartier International Marketing Director. “These shorts will allow us for the first time to share the depth and diversity of our culture with a wider audience. The brand is not afraid to show curiosity, exploring the new and the unknown, anticipating the unexpected. Each of the five episodes is a very special Cartier experience."

The first part is dedicated to Jeanne Toussaint, the creative director of the jewelry house since 1933 (this position she held until 1970). Bold and incredibly influential, Toussaint had excellent taste, it was she who came up with the image of the panther, which to this day is one of the most important symbols of Cartier.

The second chapter of "Cartier & the British Touch" tells about London - a city that at the dawn of the 20th century became one of the places of power for the jewelry house along with its native Paris and New York. And the Prince of Wales, the future King Edward VII, already in 1902 proclaimed Cartier “the king-jeweler and jeweler of kings”.

The third, "Russian" part tells about the ties with distant Russia. It is known that Pierre Cartier visited St. Petersburg in 1904, and already in 1907 the company received the honorary title of the official supplier of the imperial court. The inspiration for the jewelry was Russian folklore, kokoshniks, Diaghilev's "Russian ballets". Today, a huge "royal" cushion-cut sapphire weighing 197 carats, which once belonged to Empress Maria Feodorovna, is adorned with a magnificent Romanoff bracelet.

The fourth chapter of "Cartier and the Road to the East" tells about the ties with the East. Islamic decorative arts attracted Louis Cartier in 1903 after visiting an exhibition of Middle Eastern art in Paris. Later, his younger brother Jacques travels to the Gulf countries in search of the best pearls. Islamic architecture is also reflected in the work of Cartier.

The fifth episode, "Cartier and the Chinese influence" (due during the fall), will explore Chinese influences, dragons, chimeras and lacquer miniatures that have been embodied in jewelry and precious items.>

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