Gucci Launched A Personalization Service For Bags

Gucci Launched A Personalization Service For Bags
Gucci Launched A Personalization Service For Bags

Video: Gucci Launched A Personalization Service For Bags

Video: Gucci Personalization 2022, November
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“We dress the way we feel,” says Gucci's creative director Alessandro Michele. He stands for complete freedom of expression, which in the fashion world begins with a personal order. He launched a new DIY (Do It Yourself) service not in order to create haute couture dresses or tailor-made suits, but for the sake of the appearance of unique things.

Photo: Gucci press materials
Photo: Gucci press materials

© Gucci press materials

So far, the DIY service covers only the Dionysus bag - an iconic envelope clutch with a recognizable horseshoe lock in the form of two tiger heads. Customers can choose a specific color of leather and branded fabrics with the GG Supreme logo, select accessories, make a personal monogram, and then decorate the accessory with embroidery. For example, depicting peonies, roses, bees and dragonflies, hearts and butterflies, as well as stars and rocker lightning. In addition to Dionysus bags, you can also embellish Gucci Ace sneakers with embroidery.

Currently, the service is only available in Milan's Gucci boutique on Via Montenapoleone, but by the beginning of the new season it will appear in other branded stores of the brand, including in Moscow.>

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