Fashion News: McDonald's X Adidas Collaboration, Masks From The Russian Museum, Temporary Chanel Boutique

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Fashion News: McDonald's X Adidas Collaboration, Masks From The Russian Museum, Temporary Chanel Boutique
Fashion News: McDonald's X Adidas Collaboration, Masks From The Russian Museum, Temporary Chanel Boutique

Video: Fashion News: McDonald's X Adidas Collaboration, Masks From The Russian Museum, Temporary Chanel Boutique

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Chanel opened a temporary boutique in Stoleshnikov Lane

In early June, the Chanel fashion house temporarily settled in Stoleshnikov Lane, not far from the flagship space of the French brand on Petrovka. In a two-story space with mirrored surfaces, mahogany furnishings, dark brown leather trim and patchwork flooring, you can find Chanel's spring / summer collection. The first floor is dedicated to the ready-to-wear area: clothes are placed on rotating stainless steel hangers, which are combined with travertine columns and mirrors, as on the legendary staircase in Gabrielle Chanel's apartment on Rue Cambon. On the second floor, there are collections of footwear and accessories arranged on long black counters, shelves and numerous steel drawers.

Temporary Chanel boutique in Stoleshnikov Lane
Temporary Chanel boutique in Stoleshnikov Lane

1 of 10 Temporary Chanel boutique in Stoleshnikov lane © press service Temporary Chanel boutique in Stoleshnikov lane © press service Temporary Chanel boutique in Stoleshnikov lane © press service Temporary Chanel boutique in Stoleshnikov lane © press service Temporary Chanel boutique in Stoleshnikov lane © press service Temporary Chanel boutique in Stoleshnikov Lane © press service Temporary Chanel boutique in Stoleshnikov Lane © press service Temporary Chanel boutique in Stoleshnikov Lane © press service Temporary Chanel boutique in Stoleshnikov Lane © press service

Bally showed an alphabet illustrating the history of the brand

The Swiss shoe brand Bally presented the AZ project. It is an illustrated alphabet that tells the story of the company, from the purchase of a dozen pairs of ankle boots for his wife Cecile by Carl Franz Bally, to the launch of the Bally Scribe men's shoe, which uses about 240 techniques. To create the alphabet, the company collaborated with illustrators from all over the world: Abby Lossing from Brooklyn, George Wylesall from Baltimore, Evelyn Laube and Nina Uerle from Switzerland, as well as American artist Bryce Weimer and Dutch cartoonist Lennard Kock. Each of them presented selected letters of the alphabet in the author's style.

Bally's alphabet, created in collaboration with world artists
Bally's alphabet, created in collaboration with world artists

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Yoox collaborates with JW Anderson

Italian fashion retailer Yoox celebrates its 20th anniversary with a collaboration with British brand JW Anderson. The platform features an asymmetrical skirt, corduroy trousers, pleated sleeve shirt, patch pockets cape and striped sweatshirt in warm shades of brown, gray and khaki, reflecting what Yoox calls "understated aristocratic elegance."

It is not the first time that the stories of retailer and designer Jonathan Anderson have crossed: in 2011, the Briton became one of the first participants in The Next Talents competition, organized by Yoox in collaboration with Vogue Italia. It was after him that the JW Anderson brand became known to a wider circle and went beyond the UK.

Yoox X JW Anderson Collaboration
Yoox X JW Anderson Collaboration

Collaboration Yoox X JW Anderson © press service

adidas showed the result of cooperation with McDonald's

adidas and McDonald's have released a joint sneaker collection in support of the All-American Games youth basketball tournament, which has been canceled due to the coronavirus pandemic. The sports brand's four iconic models - Harden Vol 4, Dame 6, D Rose 10 and T-Mac 1 - are now painted in the colors of the equally iconic McDonald's sauces: sweet and sour, cheese, barbecue and curry. The collection was presented by basketball players James Harden, Damian Lillard and Tracy McGrady, who also received T-shirts in the color of sneakers. You can buy items from the collection online in China, Japan, Malaysia, South Korea, Indonesia, Taiwan and the Philippines, and at select adidas stores.

McDonald's X adidas collaboration
McDonald's X adidas collaboration

Collaboration McDonald's X adidas © press service

TAG Heuer launches a series of chronographs featuring street fashion godfather Hiroshi Fujiwara

The Swiss watchmaker has unveiled its second collaboration with Hiroshi Fujiwara, the Japanese designer and founder of Fragment Design, who has been called the godfather of street fashion. Fujiwara has reimagined the iconic TAG Heuer models with convex glass, which debuted in the 1960s and 70s and were inspired by the aesthetics of motor racing. “I gave the watch a modern and exclusive look with a red case back, which represents one of the brand's signature colors, and also emphasizes a completely new progressive character,” explains the designer.

The opal black dial with the date indicator at 6 o'clock and the automatic Heuer 02 caliber are housed in a 44 mm steel case. The column-wheel movement features an 80-hour power reserve and can be seen through a red sapphire caseback with the iconic Fragment Design logo in the form of two zippers. The watch is also engraved with a unique limited edition number, from 1 to 500.

TAG Heuer watches in collaboration with Hiroshi Fujiwara
TAG Heuer watches in collaboration with Hiroshi Fujiwara

1 of 4 TAG Heuer watches in collaboration with Hiroshi Fujiwara © press service TAG Heuer watches in collaboration with Hiroshi Fujiwara © press service TAG Heuer watches in collaboration with Hiroshi Fujiwara © press service TAG Heuer watches created by in collaboration with Hiroshi Fujiwara © press service

Vremena Goda galleries announced Garage Sale

Moscow boutiques began to exit the quarantine with sales. Vremena Goda galleries have announced a Garage Sale, which will take place at the P6 parking lot from June 27 to 28. The sale will feature collections of Stella McCartney, Alexander Wang, Kenzo, David Koma, Oscar de la Renta, Marni, Gianvito Rossi, Proenza Schouler, Ann Demeulemeester, Jil Sander, Escada, Fabiana Filippi and other brands with discounts up to 90%. For safety during the coronavirus pandemic, at the entrance to the mall, guests will be given masks and gloves, and the parking lot will be marked with a recommendation on social distancing standards.

Online Platform Farfetch Launches Environmental Impact Calculator

The Farfetch website now has a special section dedicated to the conscious approach to shopping. It explains which fabrics are the most sustainable, how much resources can be saved by buying vintage items, and how you can change fashion for the better. Among the main tips of the company: make a choice in favor of responsible brands, carefully study information about the product, take care of your favorite things, and also give things a second life and sell unnecessary ones.

The project is a continuation of many of Farfetch's green initiatives, such as the Positively Conscious section, featuring a selection of sustainable and ethical brands. “Our mission is to become a global platform that supports the best in fashion. We want to inspire our customers and everyone who cooperates with us to think, act and choose consciously, taking into account environmental, social and ethical standards,”the retailer's website says.

The Russian Museum began selling masks with prints based on the work of Malevich

The Russian Museum and the St. Petersburg brand Razgulyaev X Blagonravova, which specializes in the production of footwear based on the works of artists, presented reusable face masks. They are decorated with the image of one of the heroes of Kazimir Malevich's painting "Sportsmen", but in a slightly modified form: with an outstretched hand, showing social distance. The inscription on the masks is corresponding: "Keep your distance." They are issued in black and white and are sold on the Yula classifieds website. Earlier, the Moscow brand Heart of Moscow released protective face masks with the works of the classics of the Russian avant-garde.

Reusable protective masks from the Russian Museum
Reusable protective masks from the Russian Museum

Reusable protective masks from the Russian Museum © press service

Also this week it became known about the new creative director of Givenchy and the sale of sneakers created by Nike co-founder Bill Bowerman, which are estimated at $ 130-150 thousand.

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