Idea Lab: Nike Air Max Anniversary

Idea Lab: Nike Air Max Anniversary
Idea Lab: Nike Air Max Anniversary

Video: Idea Lab: Nike Air Max Anniversary

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To mark the Nike Air Max anniversary, NikeLab invited three renowned designers to create original sneaker models. Former Givenchy creative director Ricardo Tisci has experimented with his beloved Air Max 97, which he believes has had a significant impact on Italian culture. The sneakers have gotten taller and given an even more urban look. It is composed of stripes of black synthetic leather and suede, stitched with white threads and contrasting with a thick sole made of translucent cushioning material, as well as a zip pocket hidden at the tongue.

Photo: NikeLab
Photo: NikeLab

© NikeLab

Arthur Huang, architect and head of recycling company Miniwiz, created the lightest Nike running shoe ever. Its Nike Air Max 1 is completely black and almost weightless, made entirely from recycled materials.

Photo: NikeLab
Photo: NikeLab

© NikeLab

Renowned industrial designer Mark Newson became another participant in the project. Its NikeLab Air VaporMax version looks like a guest from the future. Newson used a traditional moccasin construction, a cross-stitching of a leather base and Nike- designed knitwear for durable, lightweight and breathable Flyknit. Moreover, the aqua jersey covers not only the top of the sneaker, but also the part around the ankle.

Photo: NikeLab
Photo: NikeLab

© NikeLab

The three limited edition models will go on sale on March 26th, which marks Air Max Day. The Ricardo Tisci-designed sneaker will cost $ 200, the Arthur Huang model will cost $ 250, and the most expensive ($ 275) will be the Mark Newson version.>

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