Global Change Award: How H&M Is Changing The World For The Better

Global Change Award: How H&M Is Changing The World For The Better
Global Change Award: How H&M Is Changing The World For The Better

Video: Global Change Award: How H&M Is Changing The World For The Better

Video: Global Change Award 2019 Winners 2022, November
Anonim

Last spring, in Stockholm City Hall (here on December 10, Nobel laureates are usually honored, so the choice of location is hardly accidental) for the first time hosted the Global Change Award ceremony organized by the H&M Foundation in order to support projects that promise to make "adjustments" to the fashion industry. To be more precise, in production processes: making them more environmentally friendly and ethical, and ideally also wasteless is an important task, over the solution of which the conscious part of the fashion community has been struggling for several years. True, when you read about such contests, the imagination for some reason persistently draws yesterday's, or even tomorrow's, graduates of design schools, sculpting dresses from unrefined plastic bottles and submitting their creations as a kind of manifesto. But the contest initiatedThe H&M Foundation is much more serious than a seasonal show of innovative talents: among the finalists you will not find gloomy teenagers in black Rick Owens T-shirts - these are quite mature people, and more science than fashion. By the way, there are five projects going to the final, between which a generous grant of € 1 million is divided. How to distribute the amount is decided by a professional jury and Internet users who have looked at the official website. That year, the most satisfying piece of the money "pie" - € 300 thousand - eventually went to the Finns, who figured out how to turn used cotton products into new fabric.

€ 250,000 went to an American team that offered to recycle polyester using microbes. "Bronze" - € 150 thousand each - was received by an Italian, a Dutchman and an Estonian; their ideas are material from citrus cake and seaweed, and an online platform for selling surplus textiles. The business did not end with the receipt of the checks: the group of winners spent the last 12 months traveling around the world and talking to experts. By the way, H&M does not require that the triumphants in the future necessarily cooperate with them, although they will be glad to see the fruits of their labors in their collections. So, in the freshest H&M Conscious, which will hit the shelves on April 20, you can find several things created not without the help of the already mentioned cake - or rather, orange fiber obtained from it. It also became the starting point for the "capsule"Salvatorre Ferragamo. But no jealousy when it comes to a good deed.

Photo: press materials Global Change Award
Photo: press materials Global Change Award

© press materials Global Change Award

Last week, in the same town hall, another magnificent five rose to a specially built stage. To say that the competition was high is to say nothing: in total, more than 3 thousand applications from 130 countries were submitted for participation in the second round of the Global Change Awards. And experts (including, for example, Professor of London University of the Arts Rebecca Earley, head of climate and carbon finance at the World Bank Groupand supermodel Amber Valletta known for her good endeavors) had to work hard to separate the wheat from the chaff: not all ideas are destined to be realized (at least not in the coming decades), and the implementation of others will take more finances and diligence than in the end, benefits will be obtained. When the five best projects, according to the judges, were selected, online voting reopened. According to its results, the winner, and therefore the owner of € 300 thousand, turned out to be an idea from Italy: Rosa Rosella and her associates propose to turn the remnants of wine production into artificial leather (of course, the girl more than once or twice had to answer the question of whether such there are clothes and does it smell like wine; fortunately, with a sense of humor, the brunette is all right). € 250,000 - reward for the efforts of the united team of Switzerland and the USA:their idea is to create fabric using solar energy. A thread containing information that will facilitate further processing of things is the fruit of the efforts of the Anglo-American team. The fabric made of dung (another endless reason for jokes, which even the authors themselves made) are Dutch. Denim, which will be dyed with old denim, is Australian. All three ideas received € 150,000 each for implementation. No one was thrown about with false promises: the contestants, like the representatives of the jury, understand that the implementation of some ideas will take years. But when reality comes true, life on this planet will become a little easier - and any costs, whether temporary or monetary, are worth it.>- the fruit of the efforts of the Anglo-American team. The fabric made of dung (another endless reason for jokes, which even the authors themselves made) are Dutch. Denim, which will be dyed with old denim, is Australian. All three ideas received € 150,000 each for implementation. No one was thrown about with false promises: the contestants, like the representatives of the jury, understand that the implementation of some ideas will take years. But when reality comes true, life on this planet will become a little easier - and any costs, whether temporary or monetary, are worth it.>- the fruit of the efforts of the Anglo-American team. The fabric made of dung (another endless reason for jokes, which even the authors themselves made) are Dutch. Denim, which will be dyed with old denim, is Australian. All three ideas received € 150,000 each for implementation. No one was thrown about with false promises: the contestants, like the representatives of the jury, understand that the implementation of some ideas will take years. But when reality comes true, life on this planet will become a little easier - and any costs, whether temporary or monetary, are worth it.>Nobody scattered false promises: the contestants, like the representatives of the jury, understand that the implementation of some ideas will take years. But when reality comes true, life on this planet will become a little easier - and any costs, whether temporary or monetary, are worth it.>Nobody scattered false promises: the contestants, like the representatives of the jury, understand that the implementation of some ideas will take years. But when reality comes true, life on this planet will become a little easier - and any costs, whether temporary or monetary, are worth it.>

Popular by topic