What Is Sustainable Fashion?

What Is Sustainable Fashion?
What Is Sustainable Fashion?

Video: What Is Sustainable Fashion?

Отличия серверных жестких дисков от десктопных
Video: Can Fashion Be Sustainable? | BBC Earth 2023, January
Anonim

Committed is the name of the new collection of the Spanish brand, consisting of 45 items (25 for women, 20 for men), including shoes and accessories. In translation - "devoted to the idea." It is not difficult to guess what idea we are talking about: the brand, like some other conscious representatives of the so-called “fast” fashion segment, is seriously concerned about the threat of an environmental crisis. And she has already moved from words to deeds: she launched a global project Take Action, within which she will try to minimize the negative impact of production processes. So what has already been done?

Materials

The Committed collection, created in factories in Portugal, Turkey and Morocco, consists entirely of natural materials: organically processed cotton, tencela (it is made from Australian eucalyptus wood without waste), modala (another environmentally friendly fabric made from wood pulp). By the way, other Mango collections are 44% natural fibers - and over time this percentage is likely to grow even higher.

In addition, the brand fundamentally does not use the skin and fur of exotic, wild or endangered animals and tests all products according to the most stringent chemical health safety standards. The brand's clothing also meets the global organic textile standard 100%.

Photo: MANGO press service
Photo: MANGO press service

© press service MANGO

Water

First, the Greenpeace Detox program analyzes the water involved in production processes in factories in China, India, Turkey and Bangladesh and, if necessary, purifies it of harmful substances. Secondly, Mango plans to make the consumption of "moisture" more economical by developing its own system for calculating water consumption in production. "Test Drive" will be held during the manufacture of the denim collection. If it proves successful, the approach will be applied to other lines as well.

Photo: MANGO press service
Photo: MANGO press service

© press service MANGO

Recycling

At the moment, in Spain, where the brand comes from, there are 25 stores where you can drop off used clothes and shoes - either recycling or reuse awaits them (both are, in general, good, as they lead to reduction of textile waste). In the near future, Mango plans to expand the number of such points in its homeland to hundreds, and to acquire another seventeen outside the country (alas, Russia is not on the list - only Great Britain, France, Germany, Italy and the Netherlands).

By the way, the brand does not receive any commercial benefit from the initiative: the Koopera centers, which are adjacent to the Caritas charitable organization and provide new jobs for those in need, are engaged in recycling.

CO Emission Compensation₂

In order to offset the amount of carbon dioxide emissions associated with the work of offices and transport of employees, the company is investing in related projects, and in the areas adjacent to production. For example, Mango is supporting the construction of a wind farm in Turkey's Balikesir region.

The shops

All of the brand's new stores, built in line with The Line's fresh concept, are equipped with LED lights, off-hours lighting control and climate control to reduce energy consumption.>

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