According to the creative directors of Kenzo Carol Lim and Umberto Leon, they started talking about a joint collection with H&M a couple of years ago - but both sides thought it was worth a little wait, and then implement all their ideas in full, the way they wanted it. In turn, for H&M, cooperation with the French brand seemed very organic. "It's a brand with such a rich and colorful history, and thanks to Carol and Humberto he became one of the most visible on the map of modern fashion, - said creative consultant H & M Ann-Sofie Johansson. - They breathed into Kenzonew life, making it both very solid and wearable. They believe that fashion should be accessible to everyone and enjoyable, which makes them ideal designers for the next special collection."
Perhaps the first thing you pay attention to when studying Kenzo x H&M clothes is prices. Obviously, in such collections of the Swedish mass-market giant (albeit a conceptual one), they grow exponentially every year. Carol Lim and Umberto Leon were understandably happy that they were not at all constrained by any conditions while working on the collection. “The main thing is that H&M doesn't want designers to make any compromises when working on collections,” said Kenzo's creative directors. - They gave us complete creative freedom, and were ready to go to the solution of any difficulties associated with the implementation. H&M"The experts are of the highest level in the production of such designer collections, and we are incredibly pleased with the results."
asked H&M creative consultant Ann-Sophie Johansson a direct question about prices: does the permanent rise in prices mean that H&M does not have a conditional price ceiling? And then what about the idea of creating even limited products, but at an affordable price? (The most expensive item from the Kenzo x H&M collection - a cotton dress to the floor - costs 37,999 rubles.)
“Each of our projects gives our clients the opportunity to get their hands on a designer piece that they would hardly buy,” Anne-Sophie Johansson replied. “We do not want any compromises so that everyone can fully enjoy the spirit of the brand. At H&M we love to think big, and every year we try hard to create things that will surprise. Each experience of cooperation with a designer is a fashion festival, to which everyone is invited."
The price situation left some fans of such collections at a loss, but paid tribute to three key items of the female part of it: for all the apparent color and formal madness, they are quite wearable in real life.
The most expensive item in the collection is a long colorful dress with cascading flounces, clearly inspired by folk costumes that are common in various parts of the world, from Africa to Eastern Europe. For boho lovers, this is the perfect outfit for almost any occasion. Fashionable embroidered ankle boots, matching accessories - and the dress is perfect for a cocktail party in an art gallery or for a business meeting in a design bureau. Difficulty can arise only with the choice of outerwear: perhaps only a cape will be able to put on kimono sleeves.
1 of 6 Kenzo X H&M © press service Kenzo x H&M Dress, Kenzo X H&M © press service Kenzo x H&M Cape, Temperley (net-a-porter) © press service Bag, Valentino (TSUM) © press service Ankle boots, Tabitha Simmons (net-a-porter) © press service
Our absolute favorite was the silk turquoise blue kimono coat. This rather versatile piece looks great as a complement to a real evening dress on the floor, and in any color: from the lightest tones to black (as its lining). As an example of how and with what to wear such a kimono coat, remember the ensembles of the early 20th century fashion designer Paul Poiret, in which he skillfully combined European belle époque dresses with Chinese and Japanese robes.
1 of 6 Kenzo X H&M © press service Kenzo x H&M Coat-coat Kenzo X H&M © press service Kenzo x H&M Dress, Alexander McQueen (net-a-porter) © press service Bag, Saint Laurent (TSUM) © press -Service Shoes, Gianvito Rossi (TSUM) © press service
A 1970s-inspired blouse with a stand-up collar and a bright red zebra print is perfect for the office, even with a strict dress code. It is enough to wear it with a classic straight coat and a pencil skirt and balance with a pair of matching boots. If you can afford a few eccentric details, why not choose a fun bag or jewelry?
1 of 7 Kenzo X H&M © Kenzo Press Office x H&M Kenzo Sleeve X H&M © Kenzo Press Office x H&M Coat, Stella McCartney (farfetch) © Press Office Skirt, Max Mara (matchesfashion) © Press Office Bag, Loewe (matchesfashion) © press service Boots, Isabel Marant (net-a-porter) © press service>