“The Tiffany Blue Book acts as a laboratory for developing new ideas that may one day be translated into new collections. This is where our most daring, experimental and innovative concepts originate.”This, in the opinion of the new art director of Tiffany & Co., is the main difference between the latest high jewelery collection and the previous ones.
As a reminder, Blue Book is an annual catalog of its new jewelry in a signature bright blue cover - Tiffany & Co. has been publishing since 1845. The collection of unique jewelry from the American brand is greeted with special awe every time: it summarizes the creative searches of the design team and outlines the prospects for the future. But this premiere, the debut for Reed Krakoff, was especially awaited. For a year and a half as creative director, he presented to the public a line of household items and a new jewelry collection Paper Flower (in June 2018), which turned out to be well-balanced, fresh, original, at the same time business and evening.
“High jewelery jewelry is not created solely for formal occasions, it should be part of everyday life,” says Krakoff. Therefore, the same principles of combining natural and industrial, figurative and abstract, combining classical motives and their modern interpretation formed the basis of the Blue Book 2018 collection.
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So, a moth on a bracelet or Summer earrings is two triangles of wings with a platinum clip, a hydrangea from the Spring set - several individual petals, as if fastened with a profit pin, “ice” earrings and a platinum Winter necklace are assembled from specially designed cut diamond shards. “The shape and cut of the diamonds were selected depending on the place the stone occupies in the design of the jewelry. This creates the illusion of fluidity,”explained the chief gemologist at Tiffany & Co. Melvin Curtley.
Gal Gadot © Dan MacMedan / WireImage
Long before the jewelry premiere, Gal Gadot chose a 27-carat aquamarine necklace for the Oscars' red carpet. During the fitting, she appeared in a unique Tiffany jewelry, wearing a T-shirt and jeans. “It was absolutely obvious to all of us how comfortable she was in this luxurious necklace,” recalls Reed Krakoff. “So we conceived it the way we need it.”>