Tiffany & Co. - Elephant Crisis Fund
The American Jewelry House has released a special collection to protect the wild elephants. Every year, in the pursuit of precious ivory, up to 30 thousand of these animals are killed in the world, whose intellectual and emotional potential is comparable to that of a human. 100% of the sale of stylized elephant brooches and pendants will be donated to the Elephant Crisis Fund. Prices for jewelry made of silver with tsavorite start at 12,600 rubles, the most expensive brooch made of rose gold with a diamond costs 151,000 rubles. Tiffany & Co. also took part in the #KnotOnMyPlanet advertising campaign organized by the Elephant Crisis Fund ambassador Doutzen Croesus. By January 31, 2019, the jewelry house undertakes to transfer at least $ 1 million to the fight against poachers.
© Tiffany & Co. Press Office
Louis Vuitton - UNICEF
Since 2016, when the fashion house launched the first jewelry with Silver Lockit, Louis Vuitton's initiative for UNICEF has raised more than $ 2.5 million. This money has gone to humanitarian aid for children affected by the years of armed conflict in Syria. In the new version, the 925 sterling silver lock acts as a charm on bracelets with silk cords in yellow, purple, pink, blue and black. 40% of the cost of each bracelet ($ 100 out of $ 250) will be donated to help 9 million children living on the brink of humanitarian disaster. Bracelets can be purchased not only in Louis Vuitton brand boutiques, but also on the website.
© Press Service Louis Vuitton
FPJourne - Action Innocence
Two years ago, an independent watchmaker from Geneva, François-Paul Journe, took part in an auction for the first time in favor of Action Innocence (which protects children from possible risks associated with using the Internet). Then his Tourbillon Souverain was sold for 350 thousand Swiss francs, more than double the estimate. In May of this year, another masterpiece of watchmaking went under the hammer: the platinum Chronomètre Optimum was sold for 200 thousand francs, and the money was transferred in full to Action Innocence programs. Both models of watches are released with dials in white and purple colors of a charity institution.
© press service FPJourne
Montblanc - UNICEF
Montblanc has been participating in the educational programs of the United Nations Children's Fund for 13 years, selling special series of written instruments. Over the years, more than $ 10 million has been raised. The partnership agreement was signed by the end of March 2018, and by that time Montblanc is committed to donating another $ 1.5 million. symbols from six main alphabets - Latin, Chinese, Arabic, Japanese, Korean, Hindi - are drawn - and the first letters and hieroglyphs from which children usually begin to master one or another language are selected. Montblanc watchesThe Heritage Spirit Orbis Terrarum UNICEF is a “charity” version of the popular model with a world time function. The limited collection features three models: the names of 24 cities are written in Latin, Arabic or Chinese characters.
© Montblanc Press Office
Omega - UNICEF, UNMAS
At Christie’s online watch auction (running from October 3 to October 17), the brand presents the Seamaster Commander's Watch, a diving watch inspired by the James Bond movie. Each of the three Omega models in the colors of the British Navy is released in limited editions or exists in a single copy, like a white gold watch. And each, in addition to a certificate and a set of tools for changing the strap, is accompanied by a certain attribute from Bond: for example, in a set with a unique gold watch, you can purchase the English flag of the Navy from the movie "Specter" autographed by Daniel Craig. Estimate model - $ 26 thousand. All proceeds will be sent to the UNICEF Foundation and the UN Mine Action Service (UNMAS).
© press service Omega
Chopard - Happy Hearts Fund
The charitable foundation, with which the Swiss jewelry and watch house has been cooperating for almost five years, was founded by the Czech model Petra Nemkova. In December 2004, she miraculously survived the strongest tsunami in Thailand, and in 2006 she began to actively raise funds to rebuild destroyed houses, schools, hospitals and to help orphans. After signing an agreement with Chopard, Petra designed a bracelet from the iconic Happy Diamonds collection - instead of a “floating” diamond, she placed a pink sapphire inside the heart-shaped pendant. Every € 200 out of € 1200 (this is how much this bracelet costs in Chopard flagship boutiques around the world) is donated to the Happy Hearts Fund … Today the foundation operates in ten countries, including Haiti, Nepal and the Philippines. Over the years, the raised funds were used to build 165 schools in the most disadvantaged corners of the planet.
© Chopard Press Office
Frederique Constant - Global Gift Foundation and World Heart Federation
In 1994, the young Swiss brand introduced the first watch with an open movement, whose aperture had the shape of a double heart (in the latest version of the Ladies Automatic Heart Beat, it is made in the shape of a circle). The Heart Beat collection was renewed annually and $ 50 from the sale of each watch was donated to help children with congenital heart disease in the World Heart Federation, American Heart Association, Global Gift Foundation and other foundations. Over the years, the company has donated hundreds of thousands of dollars to fight heart disease.
© Frederique Constant Press Office>