Shawl From The Tretyakov Gallery: How Brands Collaborate With Museums And Parks

Shawl From The Tretyakov Gallery: How Brands Collaborate With Museums And Parks
Shawl From The Tretyakov Gallery: How Brands Collaborate With Museums And Parks

Video: Shawl From The Tretyakov Gallery: How Brands Collaborate With Museums And Parks

Video: Tretyakov Gallery in 5 Artworks 2022, December
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Among the paintings, transferred to shawls, include "Cafeshantan" by Georgy Yakulov, "Astra" by Aristarkh Lentulov, "Moscow. Red Square "by Wassily Kandinsky," Formula of the Universe "by Pavel Filonov, as well as a sketch of the scenery by Viktor Vasnetsov for Rimsky-Korsakov's opera" The Snow Maiden "-" The Chambers of Tsar Berendey "- and a sketch of Leon Bakst's costume for Oscar Wilde's drama" Salome ". Accessories will be sold in the gift shop of the Tretyakov Gallery in Lavrushinsky Lane, in the Radical Chic showroomat Patriarch's Ponds and in the brand's online store. The cost of scarves will be from 2,900 rubles. up to RUB 14,890 depending on the size. “We follow traditions that have long been formed in the West. Every time we visit a European museum and find ourselves in a souvenir shop, we see works transferred to shawls or scarves. This is an interpretation of famous works in a different material and the correct way of additional work with the audience,”the Time Out edition quotes the words of the General Director of the Tretyakov Gallery Zelfira Tregulova.

Scarf based on Leon Bakst's costume design for Oscar Wilde's drama "Salome"
Scarf based on Leon Bakst's costume design for Oscar Wilde's drama "Salome"

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Scarf based on the painting "Cafeshantan" by Georgy Yakulov

Scarf based on "Formula of the Universe" by Pavel Filonov

Scarf based on the work “Moscow. Red Square "Wassily Kandinsky

Scarf based on the canvas "Asters" by Aristarkh Lentulov

This is not the first time that Moscow and Russian museums and parks have produced souvenir products in conjunction with various brands. In February of this year, the Tretyakov Gallery, the online store of furniture and home accessories Depst and the furniture factory The Idea have developed a limited collection of interior items. It includes dressers, wardrobes, tables and cabinets with prints of paintings exhibited in the museum, such as "Girl with Peaches" by Valentin Serov, "Bathing of a Red Horse" by Kuzma Petrov-Vodkin, "Black Square" by Kazimir Malevich, "Morning in a Pine Forest" Ivan Shishkin. Furniture can be purchased on the official Depst website. The cost of the Serov coffee table is 20.7 thousand rubles, and the Kandinsky dresser - 38.9 thousand rubles.

Photo: Depst
Photo: Depst

1 of 4 © Depst © Depst © Depst © Depst

In June last year, Gorky Park first began selling perfumes with aromas-associations "Picnic on the Grass", "Walk in Neskuchny Garden" and "Fog on Andreevsky Pond", specially developed by the perfume brand Demeter. As Ilya Volkov, co-owner of Particula, the official distributor of Demeter in Russia, told, the perfume brand itself was the initiator of the creation of fragrances for Gorky Park. A representative of Gorky Park noted that the sale of perfumes is viewed "rather as an image story." Now the fragrances are sold in the park's online store, the cost of a 30 ml bottle is 900 rubles.

Photo: Demeter
Photo: Demeter

© Demeter

Demeter also produced a limited edition of fragrances for the multimedia exhibition “Great Modernists. Revolution in Art”, which took place at several Moscow venues throughout the year. The series was based on the main collection of Demeter Fragrance Library fragrances and included fragrances with reproductions of paintings by Edvard Munch, Gustav Klimt, Vincent Van Gogh and Amedeo Modigliani on bottles. Perfume is still sold in the online store of the perfume brand and the Particula company: a 30 ml bottle will cost 1,500 rubles.

Photo: Demeter
Photo: Demeter

© Demeter

In 2014, the A la Russe brand released a collection of umbrellas and silk scarves with fragments of Impressionist paintings for the Pushkin Museum. The plots are based on such canvases as "Portrait of the Actress Jeanne Samary" by Auguste Renoir, "La Turbal" by Paul Signac, "White Water Lilies" by Claude Monet, "Blue Dancers" by Edgar Degas and "Landscape at Auvers after the Rain" by Vincent Van Gogh. The cost of umbrellas at that time was 1,650 rubles, and scarves - 1,550 rubles.

With the Pushkin Museum to them. Pushkin, the designer brand MyKi Jewelry also collaborates. For several years now, she has been releasing collections dedicated to the permanent or temporary exhibitions of the museum. The Treasures of Troy, for example, are inspired by the exhibits from Troy that are in the Pushkin collection. You can buy them in the online store of the museum - the cost of a brass bracelet New Era is 2 thousand rubles, and a Secreto transforming necklace made of the same material is 6.9 thousand rubles. And to the exhibition “The Congo River. Central African Art from the Branly Museum Collection”, the brand has released a collection of wooden pendants and brooches that resemble African masks. The cost of products in the online store of the Pushkin Museum is from 700 to 1 thousand rubles.

Photo: MyKi Jewelry
Photo: MyKi Jewelry

© MyKi Jewelry

The most up-to-date collection - La Péri by Léon Bakst - was released for the current exhibition of Leon Bakst. The designers were inspired, in particular, by the artist's sketches for the Peri costume for the ballet of the same name in 1911 to the music of Paul Ducas. La Péri by Léon Bakst includes earrings, rings, necklaces, brooches and bracelets in brass, enamel and glass. So far, the collection is sold only in a store located in the building of the Pushkin Museum. A brooch-pin can be purchased there for 2,800 rubles, a ring for 2,800 rubles, and a necklace for 3,300 rubles.>

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