Let's say you face a two-day business trip. Or you need to attend a business meeting without the opportunity to first check in at the hotel to change. It is for such cases, it seems, that the Travel line was created; Under this promising label, the Hugo Boss brand hid not raincoats and “hiker” boots at all, but the same impeccable official style that the German brand has established itself as an adherent of. Suits, shirts, raincoats - in general, everything that will help you survive a business trip without sacrificing the "brand new" principle.
1) Jacket, shirt, tie, bag 2) Raincoat, shirt, pants, bag 3) Jacket, shirt, tie, folder; all Hugo Boss. © press service Hugo Boss
Testing the line was entrusted to a person who knew firsthand about extreme situations. Alex Thomson is a yachtsman and a longtime friend of the brand: for more than ten years, the Briton has been participating under its recognizable emblem in round-the-world races, where he often climbs the podium (at the Vendée Globe in 2016, the athlete, for example, won silver). And Alex does amazingly risky tricks on his yacht, some of which are right in the Hugo Boss suit. What can you say here? If the latter can withstand a jump into the ocean from a 30-meter mast, then he will cope with everything else.>