The onset of a new fashion season is an opportunity not only to disassemble the wardrobe and replenish it with actual things, but also to get rid of unnecessary things. Do not rush to give away bags of boring clothes for recycling: it is likely that dresses and shoes that have ceased to please you will get accustomed to someone else. We will tell you how to unload the closet efficiently and for the benefit of the wallet and what rules you need to remember when selling things.
Try to be objective. It is unlikely that anyone will be delighted with a sweater in pills or a washed T-shirt, even if from a cool brand. After you have selected the things that you definitely decided to part with, sort them into several categories. Those that have completely become obscene, send for recycling. Just stale, but in good condition - for washing or dry cleaning. New - iron, photograph, and fold neatly in a separate place from your wardrobe so that they do not irritate your eyes.
Take presentable photos
A photo is the first thing a potential buyer evaluates a thing: you yourself have probably noticed more than once that a beautiful picture in an online store can provoke you to spend money.
The first option is to remove things on the floor (preferably plain light), carefully spreading them out so as to show the features of the cut and style; Sweaters, blouses and shirts with bulky sleeves, trousers and skirts made of loose fabrics look best in this format.
The second is to photograph things on a hanger, but here it is also important to choose a suitable background that will not distract attention from the main character of the shooting. This option is suitable for dresses, coats and other outerwear, jackets, T-shirts and simple tops and shirts.
It is important that unnecessary details do not flicker in the background that can spoil the impression of the photo: scattered children's toys, pets, etc. The right light is very important - it's best to shoot in good daylight, as artificial (especially with a yellow tint) can blur the picture, make it too dark and distort colors. Inaccurate color reproduction is a common problem, so if you can't make a picture exactly like in reality, you should definitely indicate this point in the description.
Take a photo of the thing from all angles (clothes - front and back, shoes - also plus from the side to show the heel) and do not be lazy to take several large pictures of details: trimmings, fasteners, sleeves (especially when it comes to outerwear).
Defects, if any, are also better shown immediately: anyway, when buying a person will see them. Just in case, take a couple of photos showing how the clothes fit your figure - most likely, you will be asked for them before buying.
© hengstream / unsplash
Don't skimp on descriptions
Write a detailed description of the item so that potential buyers don't have to waste time - yours and yours - on unnecessary questions. Minimum parameters: brand, size, composition, length, condition (new or used). You can accompany the photos with a little additional text: for example, tell why you decided to sell the item or how it sits / looks (even laconic epithets like “very beautiful” or “great emphasizes the figure” are suitable). But do not get carried away with a deliberately flirtatious or familiar tone: more often than not, it looks inappropriate.
Set reasonable prices
Of course, everyone wants the difference between the price for which the item was bought and the price at which it is sold to other hands, was minimal, but try to be sober in your assessment.
Unreasonably expensive and too cheap are equally bad tactics. For example, if you are selling a branded bag in good condition, the low price may cause shoppers to question its authenticity. Conversely, a dress from the mass market a year ago should not cost almost the same price as a new one from the current collection - hardly anyone will be attracted by such an offer.
The formation of the best price is an individual thing, but as a hint, you can study similar offers from other sellers. On average, the math is as follows: new or almost new things (rare models, must-haves that are difficult to get in regular stores) should cost 30-50 percent less than the market price; with traces of use - by 50-70 percent, depending on the degree of wear.
Don't be limited to one point of sale
The more sites you use, the more likely you are to sell the item as quickly as possible. In addition to the classics of the Avito genre, there are many groups for reselling things on social networks (there are several dozen of them on Facebook alone: "The Group of Anonymous Shopaholics", Undress, Fashion Bazaar, "Sales Group" and so on), forums and websites. If you don't want to do all this on your own, you can turn in things to a commission shop, for example, the Moscow Second Friend Store or the St. Petersburg Pif-Paf Supershop, which will take care of all the resale. But remember that the markup for such a pleasure is on average 50%, that is, you will receive about half of the cost of the item sold on your hands.
© andrew neel / unsplash
Get things in order before selling
Agree, it is unlikely that you would buy a thing in the store with traces of lipstick, deodorant or smelling sweat. With private resale, things are exactly the same - yes, the buyer knows that he takes the thing from his hands, but how presentable it looks remains on the conscience of the seller.
Clothes with obvious wear marks, as mentioned above, should be tidied up in advance: no stains, dirty collars and cuffs, parted seams and snags. By the way, a dirty internal tag can "give out" an unscrupulous seller who indicated the state of a thing as new, which is actually not true.
Remove small pellets on knitwear with a special machine, dust and lint with a roller for cleaning clothes. All this concerns, first of all, branded and expensive things: if a person decides to spend a large amount, he expects the appropriate appearance from the thing.
Most often, it is the seller who is the first who is interested in buying the item, so remember about the rule of customer focus. Yes, you do not run your own store, but you will eventually get the money. Usually, potential buyers themselves ask where it is convenient for you to meet - you can answer by giving your home / work address with a note about the possibility of a meeting on neutral territory. If there is no such option, it is worth mentioning it in advance in the ad itself - in this case, there are two options: self-pickup or courier (at your expense or additionally). Nobody wants to deal with unscrupulous sellers - on Facebook, for example, there is even a separate black list group for them.
Important. If a buyer asks you to send an item to another city, be sure to take a full advance payment and only after receiving the money, form the parcel (after all, all online stores work according to this principle). If they call you and offer to pick up the item by courier, promising to send the required amount to the card and at the same time requesting all its data (not only the number, but also the expiration date, the owner's name and surname), and then they also ask to send an SMS code allegedly for transfer, is a scam.>