Loro Piana Made A Documentary About Cashmere

Loro Piana Made A Documentary About Cashmere
Loro Piana Made A Documentary About Cashmere

Video: Loro Piana Made A Documentary About Cashmere

Video: Loro Piana Baby Cashmere 2022, November
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The Italian company Loro Piana knows everything about cashmere. At the dawn of its history in the 17th century, its owners traded in woolen threads, already in the middle of the 20th century, the brand became a household name in the fashion world and began to be associated with extremely soft, light and warm cashmere. For its manufacture, wool is used from Capra hircus sheep from Mongolia and Chinese Inner Mongolia.

Luc Jacquet expertly spoke about how the representatives of six generations of the Loro Piana family traveled to the most remote corners of the world in search of ideal raw materials, what difficulties the company's designers and shepherds face in their work, and what are the features of the resulting product.

Photo: press service
Photo: press service

1 of 7 Stills from the film "Cashmere - a source of mystery" © press service © press service © press service © press service © press service © press service © press service

The film premiered at the Shanghai MIFA 1862 Art Center and was accompanied by a thematic installation. The screening was accompanied by a live performance of the orchestra, which performed music by Cyril Etching, an Emmy nominee. After the screening, the winners of the "Best Cashmere of the Year" competition, which was established by Loro Piana especially for goat breeders, were awarded. The laureates were Zhang Mingzhu and Li Yumei, as well as Mr. Sualatu and Mrs. Burenkidge, who submitted the finest cashmere obtained from adult goats for the competition.

Photo: press service
Photo: press service

1 of 8 Shots from the filming of the film "Cashmere - a source of mystery" © press service © press service © press service © press service © press service © press service © press service

The full version of the film Cashmere - Source of Mystery can be viewed on the official Loro Piana website.>

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