Gucci creative director Alessandro Michele and Net-a-Porter and Mr Porter president Alison Lenis agreed that the Italian brand will create a women's capsule collection especially for the famous retailer. With Net-a-Porter house Gucci special relationship: he was the first really big brand, have consented to sell their products online - a little over a decade ago.
The project became important to both sides. Last year, Net-a-Porter was acquired by Yoox Group, which specializes in the sale of designer collections from past seasons - with a new project with Michele, he once again supported the reputation of an online store that presents only the latest fashion trends.
For Michele and Gucci, this collaboration is a useful marketing ploy and an excuse for the brand name to resound with new frequency. The current season was the first time for the designer, who came to Gucci in January 2015, when his collection finally landed in boutiques.
The complexity of some of the things and the even more intricate style of displays periodically confuses some potential buyers. For Net-a-Porter, Michele lightened the same jeans, blouses and dresses somewhat, reducing the amount of embroidery and simplifying the color scheme, and also made things much more applicable in everyday life. Periodic experiences of Net-a-Porter cooperation with global brands (for example, with Chanel or Stephen Webster) each time prove that more and more customers want to have a special thing made within a special project. This is the key to the success of the new Gucci capsule collection.
The collection, already partly shown on Net-a-Porter, includes 20 pieces ranging from $ 270 for an iPhone case to $ 5,300 for an organza gown. All new items can be seen closer to the start of sales, which is scheduled for May 12.>