If the autumn event is traditionally dedicated to the most hyped iPhone product, then the summer meetings are addressed to developers and users in terms of software. The company has significantly more devices in recent years, the number of services has grown even more significantly. Change is long overdue. Once upon a time, the entire apple ecosystem was based on iTunes. Without this program, released back in 2001, it was impossible to download music to the iPod, and later - to activate and configure the iPhone. Gradually, with the development of online commerce in the 2000s, the functionality of purchasing and renting multimedia content appeared in iTunes. As a result, the once simple software became extremely complicated - so much so that it became extremely difficult for a beginner who was not aware of the added innovations to understand it.
That iTunes did not have long to live, it became clear after the launch of the Apple Music service, which changed the former principles of the corporation's work with audio content: from now on, the king is a paid subscription, and there is no point in downloading music, unless there is a strong need. Because now there is streaming - wherever there is internet. And he is not today, except at the bottom of the Mariana Trench. However, after the resignation of iTunes, Apple promises to retain access to all tracks from the user's collected media library - "downloaded, purchased and copied from CDs."
Apple Music © press service
Streaming has opened the way for video streams too - through the Apple TV service. It provides a single interface for different options for searching and watching movies and TV shows. Service channels, personalized recommendations, and over 100,000 iTunes movies and TV shows are available in the Apple TV app. Here the possibilities are the same: you can buy and rent videos. 4K HDR content with Dolby Atmos support is also available. In the fall, the Apple TV + service will become available in the application, in which you can watch original films and series by subscription.
Apple TV © press service
In a slightly different way, Apple's video passes through another device from the company - the Apple TV 4K set-top box. At a conference in San Jose, a preliminary version of its operating system, tvOS 13, was presented. As conceived by the creators, it turns the gadget into “the most convenient and personalized device for any entertainment - TV shows, movies, music, photos, games and applications - with the greatest screen in the house. " Important innovations include improvements to the interface, support for multiple users, and third-party game controllers - Xbox One S and PlayStation DualShock 4.
tvOS 13 © press service
The Podcasts app is becoming the third separate component of the former iTunes. Today, more than 700 thousand episodes are available in it with the ability to automatically notify about the release of next episodes. In addition, the app has new categories, selections from editors from around the world, and an updated search that allows you to find episodes by host name, guest guest, and topic of discussion.
Fourth on this list will be Apple Arcade, a subscription gaming service for mobile devices, desktops and TVs that is set to be fully operational by fall. There would definitely not be a place for it in iTunes: gaming today is not an appendage in the spirit of Klondike solitaire, but a separate planet.
Apple Arcade © press service
In the case of Arcade, this is an ad-free and in-app purchase compilation designed to make paid games from the App Store more competitive than free games. Instead of paying for each game separately, you can subscribe to Apple Arcade and play whatever you want. At the same time, each game will have access to all functions, content and future updates at once at no additional cost.
The high speed of the Internet is fundamentally changing the principles of delivering content to consumers. It remains to wait for the mass adoption of fifth-generation communications, and it is quite possible that the usual applications will soon retire, giving way to neural interfaces.>