I'm Tired, I'm Leaving: We See Off The Chief Designer Of Apple On A Free Voyage

I'm Tired, I'm Leaving: We See Off The Chief Designer Of Apple On A Free Voyage
I'm Tired, I'm Leaving: We See Off The Chief Designer Of Apple On A Free Voyage
Anonim

In an interview, Jonathan Ive likes to recall his father's most important gift - cooperation. When he was a child, his dad, a professor of technology and design and a silver jeweler, came up with an agreement: if Joni wants to create something and can support the idea with drawings, they will work together to finalize the project at the university. No sooner said than done: Ive Sr. and Ive Jr. put together a stool, built a metal tree house, and put together a go-kart car. So Joni became addicted to drawings and manual labor.

Ive came under the wing of Steve Jobs in 1992 as a 26-year-old guy who was gushing with ideas. He soon developed a prototype iPad, the Macintosh Folio tablet with a stylus. With a short break (took a break in 2015, returned in 2017) Ive served Apple for almost 30 years and became a good friend of Steve. For example, after surgery to remove a pancreatic tumor in 2004, Jobs wanted to see only Joni and his wife.

Over the years of service and friendship, Ive managed to grow to the chair of the chief designer and obtain the status of the second person in the company. It is generally accepted that Tim Cook, who took over the wheel of Apple after Jobs's death, is the head of the tech giant, and Ive is the soul. At the same time, Ive hardly pretended to be more: colleagues more than once noticed the absolute indifference of the designer to power and money - until now he only cares about creativity.

Jonathan Ive and Tim Cook
Jonathan Ive and Tim Cook

Jonathan Ive and Tim Cook © apple.com

iMac G3 (1998)

It was Jonathan Ive who first decided to move away from the concept: the computer is a large gray computer box. The iMac G3 debuted in a translucent plastic body in a vibrant Bondi Blue color, and then introduced 10 more options, from strawberry to lime. But it's not about presentation: Ive added USB ports to the Mac and gave it a round mouse. Delighted Jobs, seeing the novelty, said that Joni must have come from another planet - the planet of outstanding designers.

iMac G3
iMac G3

iMac G3 © Apple / Getty Images

iBook G3 (1999)

The grandfather of the iMac also came out in a thin colored case made of rubber and plastic and looked more like a bag (there was even a carrying handle). Ive has provided the device with a comfortable keyboard and 12.1 megapixel display.

iBook G3
iBook G3

iBook G3 © support.apple.com

A year later, the designer has already made four new products: a G4 Cube Computer in a polycarbonate shell (which soon cracked and angered users), transparent speakers G4 Cube Spaekers, another one that looks like a jellyfish Apple iSub Speakers, and a white iBook 4G laptop.

Real rock and roll

In 2001, the tech and music market blew up the iPod, then Ive brought the iMac G4 to mind. A silver desktop computer with a super-thin display and a semicircular base, in which the hardware was hidden, made the cover of Time magazine.

iPod
iPod

iPod © support.apple.com

In 2004, Jonathan redesigned the iMac, and this is how the iMac G5 appeared with an L-shaped stand, reminiscent of the modern one. In the same year, the designer improved the MP3 player with the release of the color iPod Mini, and in 2005 - the thinnest iPod Nano.

iPod Nano
iPod Nano

iPod Nano © support.apple.com

The turning point for Quince and, let's not be modest, for humanity was, of course, 2007. The first iPhone was born - a phone with a 3.5-inch touch screen that contained many of the functions of a computer.

In 2010, Jonathan made his way to the iPad and introduced the iPad Pro with a 9.7-inch display.

First iPad, 2010
First iPad, 2010

First iPad, 2010

In 2013, I brought to mind the operating system iOS - iOS 7 appeared.

A year later, together with industrial designer Mark Newson, the designer assembled the Apple Watch - a steel smartwatch with a fitness tracker that, although it quickly consumed its charge, quickly outstripped its closest competitors - Pebble Steel in popularity.

Apple Watch, 2014
Apple Watch, 2014

Apple Watch, 2014 © AP Photo / Marcio Jose Sanchez

Before leaving for free swimming, Jonathan Ive managed to develop the Apple Watch Series 4 and Apple Mac Pro.

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