If 10 years ago, shopping on the Internet was like a lottery "lucky or not", today the rules for the survival of brands in the e-commerce market have changed dramatically. In a world where almost anything can be obtained at the click of a button, every company should have an SMM strategy, quality content, and positive customer reviews. Along with the demands of customers, technologies are also changing, which allow retailers to increasingly surprise online users. Gradually, shopping is moving from reality to virtual space, where everything is as real: fashionable chatbots, Internet fitting rooms and exact 3D copies of goods.
What is Cappasity
Cappasity is responsible for 3D reconstructions in the luxury world. The startup was founded back in 2013 by Konstantin Popov and Alex Chegayev - about $ 5 million and 4 years were spent on the development of a complex technology. Now the principle of its operation seems extremely simple: in just a few minutes in the program you can make the most realistic 3D models of goods and upload them to your own Internet resource.
Initially, the Cappasity platform provided the ability to create interactive 3D images of goods only for large online retailers. As a result, we got practically real stores, where all things can be “taken”, rotated 360 degrees, brought closer, and examined their shape and texture from different angles. Cappasity recently launched a smartphone app that made the innovation available to every user - a camera on a mobile phone is now enough to create a 3D copy.
Who does the platform work with
The startup was launched on the US market in 2017, and until 2018 it worked mainly with American and European companies, including Samsonite, Guérin Joaillerie (Galeries Lafayette), American Greetings and LVMH. TSUM became their first major Russian client. The company notes that during its operation in the e-commerce market, 3D technology has increased sales by at least 40% - this is a fairly high result, given the already large volumes of income from online shopping. The cloud platform is suitable for absolutely any manufacturer. There are no restrictions on goods: these can be toys, food, clothing, jewelry and even yachts.
At the moment, the service has more than 400 customers, including not only shops. Educational institutions are actively working on the basis of the virtual platform, helping graduates to create portfolios. The academies of arts in New York and San Francisco and the Ivanovo State Textile Academy have already become partners of the program. The service is available for young artists and designers free of charge - on it they can easily open their own galleries and tell the whole world about themselves.
Cappasity allows you to create content for online stores, but doesn't want to turn into a virtual fitting room. “Many investors ask us if we will make a fitting room based on our platform in the future,” says Konstantin Popov. - But we have not yet found a solution that would allow transferring the parameters of a thing into virtual space without distortion. The most difficult thing is to "put on" it on your 3D copy because of the peculiarities of the cut and fabric. We only believe in scalable and industrial solutions."
In March, Cappasity launched an innovative iOS and Android app - one of the world's first professional mobile 3D visualization software for products. It will appear in the public domain in a month. With its help, any user can quickly and easily create and upload 3D images to the online space, and then add them to their online store to stimulate sales, or simply share the images with friends on social networks. The app will be completely free. However, for advanced clients, it will remain the option to activate a paid account to gain access to more features.
How to create a 3D copy of a product yourself
Cappasity is the only platform in the market that offers a complete 3D product reconstruction solution. The creators of the application have thought of all the nuances. To make a model, it is enough to photograph the object and upload the file to the "cloud", where a virtual copy is prepared.