Figures And Facts: How Was The Anniversary Show Of TsUM

Figures And Facts: How Was The Anniversary Show Of TsUM
Figures And Facts: How Was The Anniversary Show Of TsUM

Video: Figures And Facts: How Was The Anniversary Show Of TsUM

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The main difference between TSUM events and fashion weeks is that at 2 Petrovka, you can not only see the main novelties of the season, but also buy a ready-made look. The 15th jubilee show was reminiscent of the mid-twentieth century salon shows, when the best models of brands were shown to clients and journalists.

This year, a record was set for model releases: 108 evening and casual looks made up of clothes, shoes and accessories from TsUM brands were presented to the guests. The inspiration was the era of the 90s with its minimalism and emphasized overdressing.

1. Coat Dries Van Noten, 144,500 rubles; jacket Acne Studios, 26 050 rubles; pants Marni, 29 950 rubles; boots Dries Van Noten, 45 750 rubles. 2. Necklace Celine, 46 550 rubles; bracelet Celine, 62,500 rubles; coat The Row, 242,000 rubles; dress The Row, 131,500 rubles; pants The Row, 104,500 rubles; Dries Van Noten ankle boots, 43 950 rubles
1. Coat Dries Van Noten, 144,500 rubles; jacket Acne Studios, 26 050 rubles; pants Marni, 29 950 rubles; boots Dries Van Noten, 45 750 rubles. 2. Necklace Celine, 46 550 rubles; bracelet Celine, 62,500 rubles; coat The Row, 242,000 rubles; dress The Row, 131,500 rubles; pants The Row, 104,500 rubles; Dries Van Noten ankle boots, 43 950 rubles

1 of 5 Earrings Versace, 28 300 rubles; Versace coat, 578,000 rubles; blouse Lemaire, 21,150 rubles; skirt Versace, 76 850 rubles; Versace shoes, 54,000 rubles. © Maria Popova Bottega Veneta ring, RUB 47,900; ring Bottega Veneta, 29 950 rubles; cape Burberry, 75 700 rubles; Burberry coat and vest, 415,000 rubles; pullover Burberry, 29,500 rubles; blouse Burberry, 82 100 rubles; Burberry skirt, 63 600 rubles; Celine boots, 107,500 rubles. © Maria Popova Celine ring, 25,400 rubles; ring Balenciaga, 21 650 rubles; blouse Lemaire, 21,150 rubles; Lemaire jeans, 25 600 rubles; Dries Van Noten ankle boots, 39 850 rubles; gloves Walk Of Shame, 14 400 rub. © Maria Popova Celine bracelet, RUB 62,500; Celine raincoat, 233,000 rubles; dress Celine, 356,000 rubles; Celine sandals, 54,000 rubles. © Maria Popova 1.Dries Van Noten coat, 144,500 rubles; jacket Acne Studios, 26 050 rubles; pants Marni, 29 950 rubles; boots Dries Van Noten, 45 750 rubles. 2. Necklace Celine, 46 550 rubles; bracelet Celine, 62,500 rubles; coat The Row, 242,000 rubles; dress The Row, 131,500 rubles; pants The Row, 104,500 rubles; Dries Van Noten ankle boots, 43 950 rubles. © Maria Popova

Especially for the show, the creative director of TSUM and the stylist of the show Natalia Goldenberg watched 1500 main novelties of the season. 123 brands were presented. The most popular women's brand is Celine, while Dolce & Gabbana is the most popular for men.

The show was opened by a Zilli sable fur coat worth 8.9 million rubles. (historical record TSUM Show). And the most expensive men's thing was a Tom Ford suede jacket worth 573,500 rubles, which was shown on the catwalk by photographer Nikolai Zverkov.

The casting of the models took place over four days. Fifteen male and 27 female models took to the runway, including actresses and gossip heroines.

Versace earrings, 28 300 rubles; ring Bottega Veneta, 47 900 rubles; coat Off-White, 255,000 rubles; turtleneck Alexandra Golovanoff, 27,700 rubles; jeans Balenciaga, 35 650 rubles; Celine sandals, 54,000 rubles
Versace earrings, 28 300 rubles; ring Bottega Veneta, 47 900 rubles; coat Off-White, 255,000 rubles; turtleneck Alexandra Golovanoff, 27,700 rubles; jeans Balenciaga, 35 650 rubles; Celine sandals, 54,000 rubles

1 of 5 Andy Wolf glasses, 28,050 rubles; earrings Balenciaga, 29 950 rubles; gloves Dries Van Noten, 21 400 rubles; dress Vika Gazinskaya, 109 830 rubles; Dries Van Noten bag, 38,500 rubles; shoes Dries Van Noten, 32 650 rubles. © Pavel Kharatyan Bottega Veneta ring, 47,900 rubles; overalls Loewe, 118,000 rubles; Loewe blouse, 54,250 rubles; Loewe bag, 218,000 rubles; ankle boots Saint Laurent, 64 600 rubles. © Pavel Kharatyan Celine jacket, 142,500 rubles; pullover Celine, 53,950 rubles; jeans Tom Ford, 55 400 rubles; Gucci loafers, RUB 48 900 © Pavel Kharatyan Jacket Bottega Veneta, 199,500 rubles; jacket Maison Margiela, 54 150 rubles; T-shirt Acne Studios, 14 950 rubles; trousers Balenciaga, 55 100 rubles; Saint Laurent sneakers, 28 600 rubles. © Pavel Kharatyan Versace earrings, 28,300 rubles; ring Bottega Veneta, 47 900 rubles; coat Off-White, 255,000 rubles; turtleneck Alexandra Golovanoff,RUB 27,700; jeans Balenciaga, 35 650 rubles; Celine sandals, 54,000 rubles. © Pavel Kharatyan

The stylists worked in a minimalistic way: they used light nude shades for makeup, and did hair with a straight parting. The main hair accessory was a large silk Jennifer Behr bow, which adorned 10 women's looks.

The composer Igor Vdovin was responsible for the musical arrangement, who wrote a 15-minute set for the show.

1. Earrings Balenciaga, 29 950 rubles; bracelet Celine, 54 650 rubles; dress Alessandra Rich, 150,500 rubles; bag By Far, 29 850 rubles; sandals Saint Laurent, 57 400 rubles. 2. Jacket Alexander McQueen, 173,500 rubles; blouse Dolce & Gabbana, 69,950 rubles; pants Alexander McQueen, 78,200 rubles; Alaïa shoes, 64,000 rubles
1. Earrings Balenciaga, 29 950 rubles; bracelet Celine, 54 650 rubles; dress Alessandra Rich, 150,500 rubles; bag By Far, 29 850 rubles; sandals Saint Laurent, 57 400 rubles. 2. Jacket Alexander McQueen, 173,500 rubles; blouse Dolce & Gabbana, 69,950 rubles; pants Alexander McQueen, 78,200 rubles; Alaïa shoes, 64,000 rubles

1 of 5 1. Gucci pullover, 34 800 rubles; skirt Tartine Et Chocolat, 7695 rubles; Il Gufo shoes, 17 450 rub. 2. Earrings Balenciaga, 29 950 rubles; bracelet Celine, 54 650 rubles; dress Alessandra Rich, 150,500 rubles; bag By Far, 29 850 rubles; sandals Saint Laurent, 57 400 rubles. 3. Pullover Polo Ralph Lauren, 9525 rubles; skirt Tartine Et Chocolat, 7695 rubles; Il Gufo boots, 15 550 rub. © Olga Izakson 1. Gucci coat, 79,950 rubles; blouse Tartine Et Chocolat, 4655 rubles; Dolce & Gabbana bag, 25 900 rubles; Il Gufo boots, 15 550 rub. 2. Burberry Cape, 106,000 rubles; Tom Ford suit, 262,000 rubles; polo Bottega Veneta, 23,300 rubles; Burberry sneakers, 28 350 rubles. 3.Gucci coat, 79,950 rubles; Ralph Lauren dress, 7995 rubles; Il Gufo boots, 15 550 rub. © Olga Izakson 1. Chloe jacket, 157,000 rubles; cardigan Alexandra Golovanoff, 39,950 rubles; blouse Chloe, 69,950 rubles; Chloe trousers, 99,500 rubles; Gucci bag, 251,000 rubles; Celine shoes, 54,000 rubles. 2. Cardigan Acne Studios, 37 950 rubles; jacket Acne Studios, 26 050 rubles; pullover Tom Ford, 79,000 rubles; trousers Acne Studios, 25 250 rubles; Tom Ford boots, 95 300 rub. © Olga Izakson 1. Chloe jacket, 157,000 rubles; cardigan Alexandra Golovanoff, 39,950 rubles; blouse Chloe, 69,950 rubles; Chloe trousers, 99,500 rubles; Gucci bag, 251,000 rubles; Celine shoes, 54,000 rubles. 2.Celine jacket, 217,500 rubles; cardigan Marc Jacobs, 56,500 rubles; blouse Celine, 54 650 rubles; Celine trousers, 157,000 rubles; Celine bag, 79,900 rubles; Celine boots, 107,500 rubles. 3. Balenciaga dress, 126,500 rubles; blouse Balenciaga, 99,000 rubles; skirt Vetements, 59 950 rubles; bag Balenciaga, 106,000 rubles; mules Gucci, 59 950 rubles. © Olga Isakson 1. Balenciaga earrings, 29,950 rubles; bracelet Celine, 54 650 rubles; dress Alessandra Rich, 150,500 rubles; bag By Far, 29 850 rubles; sandals Saint Laurent, 57 400 rubles. 2. Jacket Alexander McQueen, 173,500 rubles; blouse Dolce & Gabbana, 69,950 rubles; pants Alexander McQueen, 78,200 rubles; Alaïa shoes, 64,000 rubles. © Olga Izakson

The show was held in the popular see now - buy now format. Guests could immediately buy the things they liked in the TsUM online store by clicking on the QR code.

For the first time, three lookbooks were released, filmed for the TSUM Show by different photographers. The author's vision was demonstrated by Maria Popova, Pavel Kharatyan and Olga Izakson. Shooting one of the lookbooks in the halls of the Tretyakov Gallery in Lavrushinsky Lane took eight hours. In general, the shooting of the lookbooks and the final preparation of the show took 14 days. The decoration of the 5th floor of the Central Department Store took 250 m of fabric, and the hanging lasted 24 hours.>

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