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The original bracelet was invented by the Italian designer Aldo Cipullo in 1969. By that time, he had already lived and worked in New York for ten years, and shortly before his ingenious invention he entered the service of the Cartier house.
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“I believe in radical changes in jewelry design - it should become more lively and interesting. If you have a Louis XVI style table, why not place Le Corbusier's modern chairs next to it? The same is with jewelry,”- this, according to Aldo Chipullo, was the task of the jewelry artist.
© press service Cartier
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The Love bracelet consisted of two gold halves, which were connected with screws and a screwdriver into a single oval, tightly fitting the wrist.
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It was almost impossible to unfasten or fasten the jewelry alone, so the bracelets became a kind of "handcuffs for lovers" - couples bought them two at a time to wear together and tell the world about their love. Hence the name Love. The Cartier bracelet has become a symbol of a whole generation of “make love not war”.
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The secret of the jewelry's incredible popularity was its discreet and laconic design, which suited both men and women equally well. In addition, the bracelet did not require a special occasion, it remained on the wrist day and night.
© press service Cartier
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Among those who wore iconic bracelets are many famous couples: Frank Sinatra and his wife Nancy, the Duke and Duchess of Windsor, Sophia Loren and Carlo Ponti, Steve McQueen and Eli McGraw, Elizabeth Taylor (the actress did not part with him even at the Proust costume ball) and Richard Burton. Revlon President Frank Shields exchanged Love bracelets instead of engagement rings at his wedding with Didi Lippert.
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Later, the Love collection was replenished with rings and round pendants with a recognizable screw motif.
© press service Cartier
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The updated Love bracelets in 2017 have slightly changed the proportions, they are slightly thinner and lighter, so that they are comfortable to wear several pieces on the wrist. In addition, the new Love has only one screw-lock, which the owner of a jewelry screwdriver can easily cope with independently.
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The new jewelry is made of white, yellow and rose gold. The more precious version is adorned with a double row of colorless diamonds.>
