The company released its first smartphone in 2007, and more than half of all phones were sold in the last two years. “The iPhone has become one of the most important, successful and most world-changing products in history,” Tim Cook said at an Apple employee meeting last night at the company's Cupertino headquarters. “He has become more than a constant companion. The iPhone is truly an integral part of our daily life,”added the head of Apple.
According to the US Census Bureau as of January 1, 2016, the world's population was almost 7.3 billion people. Thus, almost every eighth inhabitant of the planet could have a smartphone manufactured by Apple.
Despite surpassing the billion dollar milestone, iPhone sales fell to an all-time low in its history, Reuters reports, citing a quarterly report from the American company. In the third quarter of 2016, which ended on July 25, 40.4 million smartphones were sold, which is 14.6% less than in the same period last year. For comparison, in the second quarter of this year, when Applefor the first time since the launch of the smartphone suffered losses, there were 51 million iPhones sold. The results of smartphone sales, which make up 2/3 of the company's turnover, could not but affect the drop in revenue by 14.6% - to $ 42.36 billion, and on the company's net profit, which fell by 27%, that is, to $ 7.8 billion However, immediately after the release of third-quarter results, which turned out to be higher than predicted by experts from Wall Street, Apple shares rose by as much as seven points.>