Pro Beyond Twisted Lash Mascara
Perhaps the main star of yesterday's show - she was photographed, filmed, passed from hand to hand with enthusiastic ahs and oohs. And the point here is not only the ability to perfectly lengthen the eyelashes (although it is really phenomenal) - the brush from the handle to the beginning of the coloring brush bends in all directions and practically tied into a sea knot. It looks like a scaled version of a shower hose, but unlike it, the brush remembers the shape you gave it.
Why is this needed? For convenience! With such a device, it is easier to paint over both eyes (you must admit that right-handers are always less comfortable painting the left one), and indeed now mascaras can be given a truly ergonomic design for each individual person. In addition, this is a real find for makeup artists - now, in order to paint over eyelashes with the tip of a brush, you do not need to step back from the model a meter. It is enough just to bend the brush at the desired angle.
Instacurl Lash Mascara
At first glance, this mascara is nothing outstanding, but as soon as its base is turned, it becomes clear that the transformer is in the hands. With each new circular movement of the fingers, the brush begins to curl, turning from absolutely straight to arched. So the curvature can now also be adjusted individually - depending on the shape and size of the eyes, as well as the effect that you plan to get. Options include lengthening, volume and twisting.
Shadows Spellbinder Eye Shadow
Almost all fans of the art of make-up know that MAC pigments work perfectly: they give a rich, juicy shade, are easy to apply and “sit tight”. One but: a wrong move or a loosely screwed lid turned the makeup bag and dressing table into a colored mess. And if professionals cannot do without them, then amateurs abandoned the dangerous product in favor of less concentrated, but more conveniently packaged eyeshadows. Scientists of the brand have found a solution to the problem - now a magnet holds the crumbly texture! The pigments themselves did not suffer, it is just that now they do not spill out even if the jar is overturned.
Shadow Soft Serve Shadow
According to the MAC technologists, the main focus in the future will be on various textures of cosmetics (without losing the coloring power, of course), as well as on their tactile properties. The Soft Serve Shadow, for example, resembles a light mousse when applied. In addition to the pleasure of the process, you will also receive a translucent shade with a slight overflow - in the new season, "weightless" smoky eyes will seriously compete with the classic ones.
Dare Hue Brow Pencil
When girls with pink curls suddenly started walking on the catwalk, this trend instantly took over the streets. Cosmetic brands quickly got their bearings and released a lot of hair crayons so that people with serious work would not be left out of the trend - such products self-destructed in 1-3 shampoos. Now MAC laboratories have developed similar products for eyebrows, which are rapidly becoming fashionable. With pencils in pleasant pastel shades, it is no longer necessary to paint them in the salon with permanent paint. “Never put anything on your face unless you’re sure you can wash it off,” advises James Geiger, vice president and creative director at MAC. And completely agrees with him.>