No Country For Old Men: 7 New Smartphone Names

No Country For Old Men: 7 New Smartphone Names
No Country For Old Men: 7 New Smartphone Names

Video: No Country For Old Men: 7 New Smartphone Names

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Video: No Country For Old Men: Ending Explained 2023, January
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This autumn has been fruitful for new names in the smartphone market. Where, it would seem, well-known brands have long and firmly ruled, there was also a place for impudent newcomers who have every chance to avoid their “elders” mistakes. What is doubly surprising, among them there are far from Chinese companies. It has become really hot in the middle segment: top-end technologies like a multitude of cameras, smart processors and fast charging have descended to the middle segment, and now there is a powerful struggle here, where one dumping will not go far. The similarity of characteristics makes manufacturers look for special aspects of their offspring.

Palm

The once famous brand Palm, which produced (this is reflected in the name) "handhelds", or, as they were called at the end of the 2000s, communicators. These were the grandfathers of modern smartphones in all respects, but most importantly, they set the trend for the dominance of the screen as the main control element. Today Palm is an experimental platform, which - this is especially gratifying - will test different ideas not only somewhere in the West, but also in Russia. The model of the fresh smartphone is named exactly the same.

Photo: palm.com
Photo: palm.com

© palm.com

In size, the novelty resembles a pack of gum or a matchbox. Against the background of 150-200 g of weight of large smartphones, this one, with its 62 g, feels like something weightless. A logical question: why such a device in 2019 with its obvious trend for large screen diagonals? Palm answers like this: primarily for digital detox. No, no one forces you to completely abandon the connection: without a SIM card, the device will not work. But it is quite possible to reduce the streams of entertainment content and notifications. For this, a special mode is programmed here. Any scenarios where weight and size matter: active sports (including water sports), time with family, after all, a phone for a child. In Fortnite, you won't hack into this (you can, but why?) And you won't mess with Instagram, but you will be in touch. The rest of the Palm operating system is a full-fledged Android:there are all Google and Play Market services. Taking notes, making simple edits in texts or presentations, working with a voice recorder, calendar, Google Fit and the like is not difficult here - that's why Palm was created. And games, movies, music and other augmented reality can be left to "adult" phones.

Vsmart Live

This is perhaps the most unexpected newcomer. A Vietnamese company with a long name, VinSmart Research & Manufacturer Joint Stock Company, decided to compete for a place under the Russian sun. It is a subsidiary of the huge VinGroup holding, which, being the local ACME (a company that makes everything), generates more than two percent of the country's GDP. A year and a half ago, VinSmart began making smartphones of the lower and middle segments at its own plant of the holding, planning to use this moment as one of its competitive advantages. Another such is the presence of an ecosystem of devices (as is customary today, TVs, smart sensors, etc.), as well as the presence of a testing ground for new products in the form of the whole Vietnam.

Photo: vsmart.ru
Photo: vsmart.ru

© vsmart.ru

The top of the line of smartphones of the brand for today is the Vsmart Live model, which goes across Asian patterns, in particular, through a partnership with the processor manufacturer Qualcomm. This is already an application for the major league, including due to the potential to jointly release a 5G device later. This includes the AMOLED display, under which the fingerprint sensor is built-in. Inside, the Live also has a trio of cameras - 48 MP (F / 1.7), 5 MP (F / 1.9) and an 8 MP wide-angle (F / 2.2) - and a 4000 mAh battery. The last moment promises about a day and a half of work - due to the proper optimization of the work of software and hardware.

TCL Plex

A large Chinese corporation that owns the brands Alcatel and Blackberry is steadily advancing on the Russian market. As trump cards, they are going to use their own experience of the world's second largest TV manufacturer (the brand is very popular in North America - it has the first place there), a developed ecosystem of devices up to toothbrushes, as well as access to 5G technologies and flexible screens (own concepts of folding the brand has shown smartphones at all major exhibitions this year).

Photo: tcl.com.ru
Photo: tcl.com.ru

© tcl.com.ru

In the field of conventional smartphones, we are waiting for the TCL Plex model - the devices of the middle segment will come out under the mother's name. Engineers have worked on the IPS display by adding steroids in the form of NXTVision's own chip. It pre-processes the image, in particular, it automatically pulls up SDR video to HDR, saturates the colors, improves clarity and contrast, and much more. The novelty has three cameras: the main 48-megapixel module from Sony, the second - for shooting in low light conditions, and the third 16-megapixel lens - wide-angle at 123 degrees. There is a mode of shooting video in 4K and slow motion - with a frequency of 960 frames per second. Another feature of the model, which has not yet been noticed by others, is “four-stream” bluetooth.The smartphone can be connected to four wireless devices at the same time and arrange something like a surround around the perimeter of the room or dance floor.

realme XT

We have already mentioned this brand in the context of the development of sub-brands, but today an integral part of the huge Chinese corporation BBK is positioning itself as an independent player that has taken over part of the expertise and assembly capacities of the Oppo brand. According to the company, this made it possible to significantly improve quality control in comparison with outsourcing factories like the famous Foxconn, which also make iPhones.

realme XT is a rare model on the market with a 64 megapixel camera, which gives a photo resolution in the ratio of 9216x6912 pixels. It is quite possible to print on half a wall. This is achieved by the Samsung GW1 photomodule - it is one third more than in the case of a 48-megapixel camera. During shooting, four pixels here are combined into one, and with an aperture ratio of F / 1.8, six lenses give a very decent result with a claim to the frames of flagship smartphones. A separate entertainment is the macro camera, which allows you to take pictures from a distance of 4 cm from the subject.

Photo: realme.com
Photo: realme.com

© realme.com

Realme XT has software implemented a dark screen mode. Experiments conducted recently on an apple competitor have shown that it is able to save up to 30% of the battery charge. The latter is capable of charging up to 55% in 30 minutes, and the manufacturer claims that due to the high current level and low voltage level, you can turn on games right while charging.

Motorola one action

If you don't really follow the fascinating adventures of IT brands, then the main thing to remember about the "motorola" is that smartphones under this logo are again called in full - Motorola, and not Moto, as before. A fresh contender for a place in the pockets of young users is the Motorola one action model.

Photo: motorola.com
Photo: motorola.com

© motorola.com

Why young? Because the main feature of the device is in the wide-angle camera, which works in conjunction with the software. As a result, you can shoot horizontal widescreen video, even if initially the smartphone was sitting vertically in your hand - this is a real salvation for those who find it difficult to hold the “tube” between the little finger and forefinger, as well as for the eyes of all those who then look at the shooting results. (Still, human eyes are located on a horizontal line, not a vertical one for a reason.) Otherwise, Motorola one action is a worthy representative of the middle segment with a 6.3-inch Full HD + screen and a 3500 mAh battery.

Xiaomi Mi 9 Lite

Sometimes it seems that all new devices from Xiaomi serve only one purpose - to unnerve and stimulate competitors. A recent startup just recently got into the seventh place in the Future 50 rating, compiled by the Boston Consulting Group with the aim of recognizing global companies with long-term development prospects. Recently, another bastion of smartphones of this brand fell: new items began to come out with the NFC module, which is much more in demand in Russia than in China.

Photo: mi.com
Photo: mi.com

© mi.com

Xiaomi Mi 9 Lite, a light version of the flagship Mi 9, received a front-facing selfie camera of as much as 32 megapixels, while the main camera comes with three photo modules. Among the latter, one is at 48 megapixels, the second is wide-angle at 118 degrees, and the third is responsible for determining the depth of objects and allows you to make the background blur effect. In addition, the novelty is equipped with a fingerprint scanner built into the screen and a 4030 mAh battery.

The software developers have added the AI ​​Skyscaping function: it finds the sky in the frame and turns a cloudy landscape into a bright sunny day. For this, the artificial intelligence of the system was trained on 100 thousand photographs depicting the sky.

Honor 9X

This model in two variations (with two or three main cameras) arrived in Russia with a slight delay - the reason for this is the uncertainty with Google services, which was in the air in the summer. But nothing happened, all applications are in place, so the model can be taken into service. For example, in those cases when the screen size is critical: the Honor 9X has a diagonal of almost 7 inches, while the selfie camera is hidden in a mechanical periscope so as not to interfere with the picture.

Photo: honor.ru
Photo: honor.ru

© honor.ru

The model with a dual main camera comes with an NFC chip, while the variant with a triple camera lacks it. But it has a wide-angle lens. Honor has a stable battery with a 4000 mAh battery. In addition, the system supports memory cards up to 512 GB. Retained in Honor 9X and 3.5mm headphone jack.>

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