Not that we rarely hear the word "collaboration". On the contrary, the fashion industry is literally obsessed with partnerships: brands unite with each other and invite artists and bloggers to cooperate - and, it would seem, no alliance will surprise the buyer. Nevertheless, the denim giant Levi's succeeded: to mark a round date in the history of the Trucker Jacket (this iconic model, which became famous thanks to George Harrison, who wore it to the festival in Haight Ashbury, changed its sixth decade), the brand entered into cooperation with 50 representatives of the creative industry - designers, employees of glossy publications, musicians, youtubers and models.
Historical Men's Type III Trucker Jacket, 1960 © Levi's Press Office
Each of them - whether it is the expert in tailoring Virgil Abloh, the founder of the Chinese scooter manufacturer Niu Technology Token Hu or our energetic compatriot Miroslava Duma - got the opportunity to create their own version of jeans. Some have only slightly modified the Trucker by adding badges and patches, while others encroached on the familiar style. As a result, there are fifty different jackets, pictures of which the brand unveiled today. What is remarkable is that this is an exclusively fashion project: the resulting items will not go on sale. But they will surely inspire Levi's fans to experiment with denim on their own.
1 of 8 Virgil Abloh © Levi's Press Office Karlie Kloss © Levi's Press Office Miroslav Dum © Levi's Press Office Caroline Issa © Levi's BoyNam Press Office © Levi's Press Office>