Another fall - another iPhone. All the same queues in stores, online battles, record sales. Everyone has got used to the autumn fever around the new generation of Apple smartphones for a long time - and therefore it is doubly surprising that it did not happen this year. More precisely, it has not happened yet: in 2017, Apple introduced three new iPhones at once: 8, 8 Plus and the futuristic X, which even your mom now wants. Still: the first iPhone with a display almost in the entire front panel. The first iPhone without a Home button and facial recognition. All in all, the most interesting iPhone of the last ten years. And the most expensive one.
It has not yet gone on sale, and 8 and 8 Plus are being puffed up for it, which look almost archaic against the background of the “dozens”. Is the "Eight" get lost in the background Android -konkurentov and iPhone X, understood ".
Up front, you can't tell the difference between a new iPhone and an old one - we said that last year. And the year before last - and it is still fair. Changing an iPhone to a newer model has become boring, and the iPhone 8 is no exception. Globally, it retains the design of the "six", presented already in 2014, and this is the main drawback of the smartphone - there are all the same giant frames around the display, which seem even more archaic against the background of frameless competitors.
But to Apple's credit, the device looks fresher with a new glass back this time and redesigned colors. Particularly successful was the gold version, which would be more correctly called “cream”. Pale pink, soft, it instantly associates with the seventies of the last century. At least with the 70s we've seen in movies. The "eights" do not have any "completely new design", as they say in Apple itself. But the first time you take it in your hand, you still catch yourself thinking that the iPhone is damn beautiful (and you also notice that it is noticeably heavier). Gold iPhone 8 Plus could take first place in the competition for the most spectacular backrest, overtaking even the red HTCU11. Plus, this year I don't want to blame the new iPhone for the outdated design: Apple has the iPhone X. This time you cannot blame the company's designers for laziness.
You will have to pay for such beauty with reliability. Apple claims the iPhone 8 has the toughest glass ever on a smartphone, and the drop tests that hit YouTube in the first hour after the launch are encouraging. But glass is in any case less reliable than metal, so dropping your smartphone has become more dangerous than ever. And the iPhone is now easy to smudge: the back of the smartphone collects fingerprints, although they are almost invisible on light-colored models.
Sooner or later, it may seem to you that this is still the same iPhone as two or even three years ago, and nothing has changed much in it - but it is not. The smartphone has become better in almost every aspect. Take the screen for example: the iPhone's IPS panel has always been the best on the market, and every year you write that there is nowhere to improve it further. And you make a mistake every year. The iPhone 8 has a new display that has become, by eye, even more contrast and richness, but the highlight of the program is True Tone technology, which migrated here from the latest iPad Pro generations. It's simple: the smartphone display reads information about the ambient color temperature in real time and adjusts the white balance on the display accordingly. You go along the passage, flooded with yellow light of lamps, - the picture "gets warmer"; sit under "cold" office lamps - it will turn a little blue.
© Dmitry Petrenko
The display behaves like paper, and therefore it is pleasant to the eyes to look at it in any light. This is one of those technologies, the advantages of which are difficult to describe in words: you may not notice how True Tone actually works, but if you turn it off, something immediately “goes wrong”: the image will seem unnatural, unnatural. Looking at the screens of other smartphones becomes unpleasant (for the first couple of hours), and in some conditions I personally like the iPhone 8 screen even more than the almost perfect Super AMOLED panel of the Galaxy Note 8.
The display has become the main trump card of the iPhone 8 Plus for me, but for many it will be the camera. Apple has traditionally improved it, but globally the concept has not changed: a 28mm 12-megapixel module (f / 1.8) plus a 12-megapixel telephoto (f / 2.8), used for zoom and portrait photography. The camera shoots better than last year, although I still have no special complaints about the iPhone 7 Plus: if you go into details, you can find a couple of smartphones that shoot better, but the difference is not so great that an ordinary person would notice it with the naked eye user. The G8 makes it even less significant.
Apple has changed the post-processing, now the colors in the photos are slightly more saturated. Lovers of perfect color balance may not like this, but in my opinion, this is better. The algorithms are not as aggressive as those of Samsung's flagships, someone at Apple just slightly tweaked the saturation knob, and therefore the pictures look more spectacular - but what else can you ask from a smartphone camera?
© Dmitry Petrenko
The portrait mode, which creates a fashionable bokeh behind the subject, as if shooting with a DSLR, has been equipped with new features: you can now artificially change the lighting in a photo, as if you were in the studio. Besides the standard Daylight, four presets are available. “Studio Light” neatly illuminates the face in the frame, as if several lamps are directed at a person at once. In Contour Light, a shadow is applied to some areas of the face, making it more textured. But the most interesting of all are the last two, "Stage Light" and its monochrome variation: the background becomes impenetrable black. They are also the most capricious: to take a good photo, you need almost ideal conditions. Good lighting, the right angle, a minimum of clothing items in the frame (scarves, collars, etc.),- otherwise the smartphone will not be able to accurately identify the boundaries of objects and will plunge into the darkness part of the head of the posing person, or vice versa, leave an impressive piece of the street somewhere near the right ear. In fairness, the functionality is still in beta status, and therefore, with updates, the algorithms of its work will certainly improve.
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Otherwise, this is the same iPhone camera we all love: fast and reliable. Excellent detail, almost always perfect sharpness across the field of the frame, minimum noise - a complete set. And the iPhone is now able to shoot 4K video at 60 frames per second, and in terms of video shooting, the Apple smartphone still has no equal.
© Dmitry Petrenko
The iPhone 8 is expected to receive a new processor. It is called the Apple A11 Bionic, and it can be described in one phrase: by a huge margin, the best mobile chip at the moment. Believe it or not, in some synthetic benchmarks the iPhone 8 is more powerful than the initial MacBook Pro configurations. The A11 is "stuffed" to the fullest, this kind of power now seems even excessive, but Apple is actively investing in augmented reality, and that's where such power will come in handy.
Several fun games are already available that use the AR functionality - you can turn the kitchen table into a training ground for huge robots. Or raise a dragon on your couch. Yes, self-indulgence, but the potential of this technology is enormous. Imagine that you point your camera at a building in an unfamiliar city, and detailed information about it immediately appears on the screen. Or you take a flower in the frame and immediately recognize its name. And these are just the simplest examples that come to mind first. In the meantime, you can, for example, furnish an apartment or office with virtual furniture from Ikea.
© Dmitry Petrenko
Finally - fly in the ointment. iOS 11 isn't perfect yet. Some applications crash for no reason - rarely, but they do. Sometimes, after unlocking the animation, the systems start to slow down terribly, as if someone had lowered the frame rate to 10 - repeated locking saves. It happens that notifications come after you have read them. All of this will be fixed in updates, but the very fact that something might not work well in such an expensive smartphone can be annoying.
In addition, according to first impressions, the battery life has slightly decreased. Not so that this becomes a problem (the smartphone still lives to the end of the day), but you will have to put it on charge an hour earlier. Putting it down - because thanks to the glass lid, the iPhone now has wireless charging, and it's convenient, whoever says anything. I came to work, put my smartphone on the docking station, I had to leave, I just took it as if it were from a table - no cords. The docking station will have to be purchased separately - Apple is true to itself.
They say that the iPhone 8 is the iPhone 7S, and it's hard to argue with that. This is really all the same iPhone, a smartphone that some adore, while others hate and, unlike the iPhone X, the G8 is not capable of shaking the convictions of either one or the other. In many ways, the iPhone 8 is a "duty" iPhone, but if you throw out the huge, sorry, frames, and in general the design, which has set the teeth on edge, it is almost impossible to make claims to it. Awesome screen? There is one. One of the best cameras? Here. A monstrously powerful processor? Yeah. Good battery life, water resistance, wireless charging? Check the box. As Steve Jobs said, it just works.
The dislike of many for the iPhone 8 is not based on the fact that it is a bad smartphone. It's just not surprising how surprised the Galaxy S8 or LG G6 were in the spring, and he is destined to remain in the shadow of his brother iPhone X, which will be released in less than a month. A joke of fate: how many years Chinese companies have dreamed of killing the iPhone, but the iPhone itself is destined to do it. Another iPhone.
iPhone 8 is the iPhone for those who don't care about all these revolutions, and simply the best iPhone here and now. Everyone else will wait until November 3rd.>