It's High Time: Why Did Google Create An IPhone On Android?

It's High Time: Why Did Google Create An IPhone On Android?
It's High Time: Why Did Google Create An IPhone On Android?

Video: It's High Time: Why Did Google Create An IPhone On Android?

Video: The real reason Google made Android 2022, November
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What for?

To the point: The Google Pixel, the search giant's unveiled yesterday, is an iPhone on Android - and that's a good thing.

The point is not that Pixels are similar to Apple smartphones (though not without it): for the first time in the history of Google, it completely and completely made a device for its own software on its own. From the first sketches to the final packaging in the box, Google controlled the entire production process, knowing exactly what and how it should be done, and what should be the result.

And the result should be a perfectly optimized smartphone on its own operating system, which, together with other devices, would form a strong, coherent ecosystem. Doesn't it look like anything?

Of course, Google used to have a Nexus line (RIP 2011-2016), but its purpose was different. Nexus smartphones were not initially conceived as mass devices: they were, firstly, objects for imitation of other manufacturers, and secondly, ideal test smartphones for developers.

They were even sold primarily through the Google site with little or no advertising. To be honest, most of the smartphone users probably don't even know about them. Nexus? Sounds like another Lenovo smartphone.

The shift, perhaps, happened with last year's 6P: a metal case, a relatively high price - among all the Nexuses, this was the most “commercial”.

With Pixel Google goes even further: huge advertising banners on the walls of houses in cities, beautiful commercials, branding "Made by Google". It seems that desperate to finally see the perfect Android smartphone, the search giant gave up and started solving the problem on its own.

There is really nothing surprising in this. Google is investing tremendous resources in Android development - this is the platform on which the company is building the future of technology. Each new version of the operating system contains more and more new functions; some useful, some not very. The fact is that Android is developing very dynamically - but paradoxically, most smartphone users on this system simply do not know this.

When Google releases Android 7, most smartphones are just getting the Android 6 update. And it's good if they get it at all: many Chinese brands usually stop supporting their devices immediately after launch, preferring to rivet new ones as soon as possible.

This is fragmentation - a huge number of very different devices leads to the fact that Google is losing all control over Android. Why create the future if no one sees it? Mountain View has been working on Material Design for years, which will eventually become one of the most successful visual iterations of interfaces in phones - Huawei and LG continue to install their own "launchers" in their smartphones, in which only colors are from "material design".

A serious vulnerability was discovered in the Android version - Google simply sent a "patch" to the Nexus. And when your brand new Galaxy gets it - that's another question.

Thousands of models and hundreds of processors, all are different, and almost all do not reflect how Google wants to see a modern smartphone.

What about Apple ? Unified lineup, new version of iOS is being tested and rolled out. For each device. When you buy an iPhone, you know that it will receive updates for at least four more years. You're almost guaranteed to be able to try out anything Apple considers breakthrough and important.

In general, if you want to do well, do it yourself. And that's how the Google Pixel came about.

What happened

Two smartphones: a small Pixel (5 ", Full HD) and a larger Pixel XL (5.5", Quad HD). Otherwise, both smartphones are identical in their characteristics, except that the XL has a significantly larger battery.

Photo: madeby.google.com
Photo: madeby.google.com

© madeby.google.com

Pixels are powered by Qualcomm's top processor, Snapdragon 821, and four gigabytes of memory. These are the flagships: a metal body with an extensive glass panel on the back cover. It also has a fingerprint scanner.

According to Google, smartphones have the best camera on the mobile market, even better than the iPhone 7 and Galaxy S7 Edge.

Immediately on the sad: Google Pixel in the US costs like the iPhone 7, $ 649, this is one of the most expensive smartphones in the world. At the same time, it lacks some important features that an Apple smartphone has - moisture protection and optical zoom in the large version. This puts it at a disadvantage, so Google decided to soften the "iron" shortcomings programmatically. The Pixel comes with Google Assistant by default, which is the best Google has to offer in the AI ​​niche.

Photo: madeby.google.com
Photo: madeby.google.com

© madeby.google.com

It's like Siri, only cooler: it learns over time and knows how to recognize context. It does not just "google" information, but processes it and gives out what may be of interest to you. He can find the name of a song or movie according to your description ("find me the title song from the soundtrack to" Stranger Things "), send SMS and messages in WhatsApp. He also knows how to joke and generally tries to behave like a person.

Of course, the idea of ​​controlling a smartphone with your voice is quite risky - that's why Google made Home, a kind of control center for your home, where - here's luck! - works exactly the same assistant as in your smartphone.

One "Home" to Rule the Home

Google Home is a "smart" speaker, as already mentioned, with a personal assistant inside. You can connect all your smart devices with it: from light bulbs to a TV, and control them by giving commands to the speaker itself. She recognizes human speech and can, at your command, turn on the TV and start a movie on it. Provide advice on how to properly defrost chicken and remove stains from clothing. All this is verbally, unnecessarily.

In the context of Google Pixel, it is important that the assistant in Home and in the smartphone is the same - it knows your habits, and information from the mobile device is transmitted to the speaker in real time. This means that you can put a reminder on the column - and it will be automatically transferred to the smartphone's memory. Create a shopping list by dictating Home - then open it from the Pixel screen in the store.

You cannot call all this a revolution. Given the price and the halo of immunity surrounding the iPhone, it's hard to believe the Pixel will take off at all. But for the first time in its history, Android feels like it is finally in the right hands. In the hands of its creators, who want to make it not just a "system for affordable smartphones", but a whole technological world that should change the real world.

Isn't it just that Google was once aptly dubbed a corporation of good?>

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