© Press Service Swedish Olympic Team, H&M
Few people immediately name at least one Swedish luxury fashion brand, but the mega-giant H&M is known to everyone. His design team was selected to design an Olympic sportswear collection for the Swedish Olympic and Paralympic teams representing the country in Brazil. Among the clothes, made in shades of blue and gold, echoing the national flag of Sweden, one cannot fail to highlight the sweatshirt, which shows the number of medals won by the Swedes in the entire history of the games - 696.
© Canadian Olympic Team Press Office, Dsquared 2
Designed by twin designers Dean and Dan Caten, the Canadians who founded the Dsquared 2 brand, the shape will be arguably the most fashionable at this year's Olympics. Among the red and white sweatshirts and T-shirts with huge maple leaves, jackets stand out - a kind of hybrids of a jacket, parkas and olympics.
© Press Service Cuba Olympic Team, Christian Louboutin
Without doubt, the biggest surprise in the history of the Olympic uniform was the collaboration between French shoe designer Christian Louboutin and the Cuban national team. The black-red-white uniform is complemented by the designer's by no means famous stiletto heels, but no less cute sneakers and low-heeled sandals. The local Olympic Committee has repeatedly stressed that, unlike the uniforms of other countries, Cuban equipment was created for purely sporting purposes and is not intended for sale as souvenirs. Although in reality this fact is explained rather by the lack of financial capabilities to produce the form on an industrial scale.
© Stanislav Krasilnikov | TASS Russian Olympic Team, Bosco
In the graphic and color scheme of the collection, the motives of Alexander Rodchenko's poster graphics, Vera Stepanova's "sportswear" projects, and the abstract paintings of Malevich and Kandinsky are easily guessed. Identical for all members of the Olympic team, the kit includes 48 items, from the traditional ceremonial ceremonial tracksuit to flip flops. Each Olympian will receive a unique limited-edition T-shirt with a poster-style pictogram representing their sport.
© US Olympic Team Press Office, Ralph Lauren
Designer Ralph Lauren has been creating uniforms for the American Olympians since 2008 (his contract will only end in 2020). This year's outfit for the opening and closing ceremonies, as in previous years, is made in the style of the uniform of students of Ivy League universities and is designed in the colors of the national flag. The only complaint she received was for T-shirts with a tricolor, reminiscent of the Russian flag - they were replaced with classic blue and white vests.
© Pascal Montary French Olympic Team, Lacoste
The creative director of the brand, Filipe Olivier Baptiste, of course, came up with the collection in the colors of the national flag, and the Lacoste branded polo was chosen as the basis for the male and female image. The shape that the Gallic rooster adorns the symbol of France has turned out to be extremely functional, almost minimalistic, but at the same time not devoid of true French chic.
© Press Office UK Olympic Team, Stella McCartney and adidas
Stella McCartney, like four years ago, has been developing a new collection with adidas. The last several years spent on the development of new high-tech materials, which, on average, have become 10% lighter compared to 2012, and the British Heraldic Chamber was ordered to develop a special coat of arms of the Olympic team, which appears in the form of a silhouette on Olympics, tops and T-shirts.
© Press Service Italian Olympic Team, Giorgio Armani
The uniform for the Italian national team was created by the pride of the nation, designer Giorgio Armani under the label of his sports line EA7 Emporio Armani. Professional models Penny Lane and Pietro Boselli, also known as “the most beautiful teacher of mathematics”, participated in a specially shot black and white advertising campaign for this Olympic collection.
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Brazilian Olympic Show Jumping Team, Hermes
For nearly 180 years, the famous Parisian house Hermes has been known for its unrivaled saddles and horse harness. Working exclusively with selected athletes-equestrians, including prominent Brazilians since the 1960s, this year is the first time the brand has partnered with an entire Olympic show jumping team, and, unsurprisingly, the host of the 2016 Olympics was chosen.