Louis Vuitton has long won a place in the art world: over the past decades, the fashion house has managed to collaborate with Takashi Murakami, Yaya Kusama, James Turrell, Richard Prince and Cindy Sherman. In principle, there are no quiet names in the brand's portfolio, and nevertheless, it is the new alliance that promises to be almost the most striking: today the brand announced that by the end of the month, bags and other accessories, created in collaboration with Jeff Koons, the artist, will be on sale. whose name (and work, what is already there) is known even by people far from the art community.
The New Yorker was given carte blanche: he was allowed to encroach on literally the sacred - to modify the textbook monogram, adding his own initials to it. In return, the provocateur reproduced his works from the Gazing Ball series on things, in which he relied on the masterpieces of the past. These are works in which Koons, with the help of a blue mirror ball, reinterpreted the canvases of Manet, Titian, Rubens and Van Gogh. Each bag, among other things, received a pendant in the shape of a rabbit - the creator has been using this motif throughout his career. And inside the "reticules" you can find the faces and biographies of the great artists to whom he turned.
By the way, the collection, which will go on sale on April 28, is just the first chapter in the collaboration between the brand and the artist: it promises to be long lasting.>