How And Why Is Handmade Again In Vogue?

How And Why Is Handmade Again In Vogue?
How And Why Is Handmade Again In Vogue?

Video: How And Why Is Handmade Again In Vogue?

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“What a beautiful sweater! Have you tied it up yourself? No, of course I bought it in the store. " Today, answering negatively in a similar dialogue is no longer so relevant. What until recently we considered frivolous, thinking that it was exclusively teenage fun, a grandmother's outlet or just a hobby, today has become a powerful trend and has appeared on the catwalks. In the spring-summer 2019 collections, designers included crocheted bags, mesh dresses, as if made of macramé, and got carried away with the tie-dye technique, which hippies brought into fashion, decorating their T-shirts in a special way - twisting by hand. Conclusion: handmade is fashionable.

Striving for uniqueness

The return of handmade is the expected pursuit of uniqueness. We are tired of the same type of things. In the era of “fast fashion” it becomes more and more difficult to find something special, not stamped, something that others do not have. Even (like 10 years ago) trips abroad for something exclusive do not help: the assortment of boutiques in Russia and in many European countries has become similar, which means that the chance to buy a thing that your friend or acquaintance will not have is reduced to almost zero … A logical way out is to turn to small designer brands that produce things by hand, almost in a single copy, or create a fashionable thing yourself. All the charm of handmade work is in uniqueness, it is simply impossible to create two similar things. So, the popular resource Pinterest, compiling a list of trends for 2019,analyzed user requests and revealed a clear bias towards hand-made artisan techniques. So, the top 10 things for this year included bamboo bags and "tortoiseshell" accessories, which you can do yourself (by watching a couple of videos) or find similar handmade products. On an industrial scale, they are unlikely to be made.

Positive experiences

The reasons for the popularity of hand-made are also connected with the fact that we are tired of things created by machines, we want something more personal, human. And knitting, sewing, making appliques, embroidering, weaving macrame by ourselves is a kind of meditation. Such an activity relieves stress, gives an opportunity to be creatively realized, and fine motor skills are useful for creating new neural connections, which means for good memory and mood. If you buy a handmade item while traveling, then you are taking something really real, and not a stamped item from a factory (most likely, not even local).

Conscious consumption

After all, handmade is ethical. Today, the laws of fast fashion are cruel: brands renew their assortment about every two weeks, and therefore the pace of production is constantly accelerating, which means working for wear and tear for people who are not protected by fair working conditions in factories. But we can easily buy a thing almost at once. Impulsive purchases and purchases of unnecessary things at sales - it seems that this is just an easy waste of money "for the mood", but we never think about who, how and in what conditions they made them. But someone could pay for these things with health and even life.

In addition to such exhausting and low-paid work, fast fashion also entails water pollution from industries, and textile waste, which is burned, which forms toxic emissions into the atmosphere. All this harms the environment and depletes the earth's resources.

When you create something with your own hands, firstly, you realize that any thing is work that requires time, attentiveness and perseverance. And secondly, after several hours at work, it is no longer so easy to throw something away or buy a new one just because it is not very expensive. Handmade also allows you to give a boring thing a new life, instead of going shopping in the store.

Where to get inspiration

There are more than 150 million posts on the handmade hashtag on Instagram. These are ribbons all over the world, in which you can find handmade jewelry and sweaters, knitted to order, and dresses sewn in only two copies, and popular DIY videos, which are easy to repeat and learn from them valuable tips.

So, in Linda's account @ lindaloves.de you can get ideas on how to make things from mass-market stores more unique using embroidery, Rachel Fawsett @handmadecharlotte - a mother of five kids - has options for what you can come up with interesting with children. For example, you can find instructions on how to make fun bracelets or paint T-shirts.

Erica Chan Coffman @honestlywtf - or, as she is also called, the queen of DIY - teaches you how to create jewelry with your own hands, and also shows how cool it is to redo the things you already have in your wardrobe if they are fed up.

Michelle @sewjourners also has an interesting account - she alters and decorates things from the stores, because she rarely finds something attractive: her height is over 180 cm.

If you yourself are not ready to experiment, but want to buy handmade products, then on the social network there are also quite a few small "shops" with handmade goods. For example, @ sofia.zakia and @darathebrand have trendy minimalist jewelry, @hand_loop has handmade knitted clothes, and @brokenarrowsupply has unusual office briefcases that he creates and paints by hand. Also, the largest collection of handmade products is collected on the Etsy resource. In their forecast for 2019, the popularity of clothing and interior items seems to come from the 1970s and 1990s. So this year these things are worth paying attention to first of all.>

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