The Moncler brand is known for its “side affairs”: following collaborations with Off-White, Mykita, Thom Browne and many others, the brand has created the Collide collection together with the multifaceted contemporary American artist and designer Greg Lauren. It includes about two hundred unique garments for men and women, based on the iconic models of the brand with a ski history. The goodness of the classic styles was diluted with a rather radical method - all things are half-sewn from the “repurposed fabrics”, which are iconic for the designer, aged and wrinkled.
For the past 20 years, Greg Lauren - the nephew of designer Ralph Lauren - has been busy filming films and television series, painting and creating sculptures. In 2011, he decided to follow in the footsteps of his famous relative and create a clothing line. Within its framework, he sews unusual labor-intensive things from artificially worn fabrics. Moncler's outerwear is renowned for its fantastic quality and clean, refined designs, which makes it particularly amazing the brand's ability to bring to life the vision of such diverse designers with whom it collaborates from season to season, while remaining completely true to its style.
The Collide collection is a concept of shattered elegance, imperfect perfection, deconstruction in the clearest and most honest way. The remastered, reinvented iconic down jackets, which Greg Lauren crossed like an obsessive breeder with time-worn parkas, defiantly frayed jeans and other materials, is a quest for a new, modern Moncler identity, a luxury mastodon and utility.
© Moncler Press Service
“The starting point was, of course, the iconic Moncler jackets, which are the quintessence of the brand's DNA, including their materials, shapes and manufacturability,” said the designer. “We kept a balance: I had the opportunity to express myself, to work with an amazing team open to my ideas, to find together a way to express two main lines - the Moncler brand codes, shaped by her great heritage, and my creative drive.” Each of the resulting items is a revolution in morphology, a semi-down jacket, a strange and cute hybrid, the result of a metamorphosis of clothes familiar to Moncler, passed through a creative blender, or even an artist's meat grinder. “I grew up in a family where tailoring culture was elevated to religion. What I am trying to express with my art is the idea of a new luxury,which adapts to you and becomes unique, going far beyond the trends or the style of the brand,”explains his position and approach to design Greg Lauren.
The limited edition Collide will go on sale this fall at all Moncler boutiques, select multi-brand department stores and on the brand's website. It is worth waiting for her in the brand's new store, which opened on the first line in GUM - overlooking Red Square.>
