Gaultier was one of the first designers to exploit their looks, imitating pop stars, albeit always with a healthy dose of irony. In 1989, he even released the music video "How To Do That". His prêt-a-porter clothes are no longer available to buy, but if you're lucky, you can still find vintage clothes with a designer's face.
Lagerfeld, by the way, was not a pioneer of the movement, but became its undisputed leader. Since the early 2000s, Karl's profile, with glasses and hair pulled into a ponytail, has appeared on Karl Lagerfeld clothing, costume jewelry and accessories - in many ways, this is why he has become the most recognizable designer in the world.
© Fendi press archive
With the Roman house of Fendi, famous for its furs, Lagerfeld has been cooperating since 1972, and the Fendi sisters consider him practically a member of the family. In 2014, the house introduced the Karlito bag keychain for the first time, a mini version of Karl made of silver fox fur and sheared mink for $ 1,685. This year, the designer's face appeared on the Karlito watch, adorned with a colored fur pom-pom.
Twins Dean and Dan Keyton, Canadians who founded Dsquared2 (which means "d" squared) in Milan, from the very beginning took on the theme of their own names and portraits on T-shirts and sweatshirts. Initially, they portrayed themselves as a couple of toddlers, playing or doing a variety of things, and this year Dean Caton appeared on the brand's clothing trying on the image of Warhol's Marilyn.
French lingerie designer Chantal Thomass has collaborated with a variety of brands - and not just lingerie or clothing. One of the latest collaborations is a series of ceramic objects created in collaboration with the Italian factory Rometti. In some of them, the famous black "bob" of the designer is easily guessed.
Since 2003, the adidas and designer Yohji Yamamoto alliance is a unique look at sports fashion from the East. In the latest collection Y-3 - a T-shirt with a portrait of Yamamoto, made in Japanese Sumi-e ink painting technique.
The Italian design duo has released a series of backpacks and bags decorated with colored leather patches in the shape of human figures. Among them there are also portraits of the designers themselves. In one case, they are depicted as a pair of cowboys, in the other - in their usual role: Domenico Dolce cuts the fabric, Stefano Gabbana is busy with business negotiations.>