The theme of the special program of the international exhibition of men's fashion Pitti Immagine Uomo 91 has been chosen the most relevant trend for today, in which fashion, sportswear and athleisure style meet. As participants, the organizers chose those designers and brands that represent an alternative view of future fashion, including from a geographical point of view, including new names in clothing design, and classic brands.

Paul Smith © Pitti Immagine Uomo 91
British designer Paul Smith has chosen Pitti Uomo to launch the new PS by Paul Smith line, which combines design with high-tech materials and an ergonomic fit.

Tim Coppens © Pitti Immagine Uomo 91
The Belgian Tim Coppens, participant of New York Fashion Weeks, will show his fall-winter 2017/18 collection in Florence. Its fashion concept combines classic tailoring and sportswear with some streetwear references.
The Venetian brand Golden Goose Deluxe Brand, founded in 2000 by Francesca and Alessandro Gallo, will celebrate the 10th anniversary of its famous sneakers with a special installation.

© Pitti Immagine Uomo 91
The Cottweiler For Reebok project will showcase the collaboration between London-based label Cottweiler and its designers Ben Cottrell and Matthew Dantey and the American sports giant in sportswear, streetwear and menswear.>