Levi's And Google Create The First Smart Denim Jacket

Levi's And Google Create The First Smart Denim Jacket
Levi's And Google Create The First Smart Denim Jacket

Video: Levi's And Google Create The First Smart Denim Jacket

Video: Google And Levi’s smart Denim Jacket first look | Introducing Levi’s® Commuter Trucker For 350$ 2022, November
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Google's Goggle Jackard project to create high-tech apparel was announced about a year ago: it was taken over by the Advanced Technology and Projects (ATAP) innovation division of the company. Now Google is showing the result - the first ready-made sample of "smart" clothes was released jointly with the denim giant Levi's. The new Commuter Trucker Jacket for cyclists is no different from thousands of others. But in the cuffs there are built-in motion microsensors - traditional blue denim turns into an interactive fabric that responds to gestures and touches, and connects to a smartphone using Bluetooth and a special mobile application.

Now the cyclist does not have to reach into his pocket for a phone while riding: you can answer a call and check messages using simple movements - press the cuff or slide your finger over it. The owner of the jacket will be able to control the multimedia player, receive Google Now notifications and perform other available operations as it is convenient for him - the user can customize the functionality of each movement independently.

Levi's and Google placed the battery and electronic stuffing in a removable Jackard Tag module, which can be disconnected to allow the owner of the jacket to wash it in the washing machine or take it to dry cleaning.

Photo: atap.google.com/jacquard
Photo: atap.google.com/jacquard

1 of 10 © atap.google.com/jacquard © atap.google.com/jacquard © atap.google.com/jacquard © atap.google.com/jacquard © atap.google.com/jacquard © atap.google.com/ jacquard © atap.google.com/jacquard

At the launch of the smart jacket, Paul Dillinger, vice president of global innovation at Levi Strauss & Co, said: "This is not a new product launch, but a new platform that will give life to new shapes and applications that we haven’t thought of yet." Ivan Pupyrev, head of the Google ATAP division, in turn, is confident that in the future any items made of fibers, from clothing to furniture, can become interactive.

The smart jacket will go on sale in spring 2017, the price is not yet known.>

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