IPhone 7 Presentation: Online Text Broadcast

IPhone 7 Presentation: Online Text Broadcast
IPhone 7 Presentation: Online Text Broadcast

Video: IPhone 7 Presentation: Online Text Broadcast

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22:10

Let's go back to the world of Apple news for a moment: Russian prices for new iPhones have become known. For the base model iPhone 7 with 32 gigabytes of memory on board, you will have to pay 56,990 rubles. 7 Plus is traditionally more expensive: 67,990 rubles. for the same 32 GB. iPhone 7 in the maximum configuration for 256 gigabytes and in the color "black onyx" will cost 74,990 rubles, and 7 Plus - 85,990 rubles. In Russia, the new smartphones will go on sale on September 23rd.

Another important news: this fall (no specific date is specified) Apple Pay will start working in Russia. This means that you can use Apple Watch and iPhone (starting with version 6 and SE version) to pay in retail and online stores.

Now that's all for sure.

22:01

And that's, in general, everything. Thanks to everyone who followed the events in San Francisco with us. See you on the pages of.

22:00

What we saw today: The new iPhones look almost the same as the old ones, but they have, according to Apple, the best cameras in the mobile world and updated screens. The Home button has changed, now it is actually not mechanical, the pressing effect is created by a special vibration motor Taptic Engine.

Apple said goodbye to the traditional headphone jack - now you will need to connect a headset either via the Lightning connector or via wireless interfaces. Complete with new smartphones, by the way, in addition to the new EarPods, there will be an adapter, so you shouldn't throw away your favorite headphones yet. And for lovers of everything wireless, Apple has created AirPods - the Bluetooth version of regular EarPods. They know how to detect when you put them in your ears, and work without recharging for 5 hours.

The second-generation Apple Watch has a GPS module and a powerful processor, which should inspire cyclists to buy. In collaboration with Nike, a version of the watch will also be released specifically for runners. Not without new Hermès straps.

21:55

Apple employees applaud each other, and they applaud journalists. In general, on the stage of Sia - she sang The Greatest and Chandelier songs - which means it's time to take stock.

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21:53

Tim Cook is on stage again. The presentation seems to be coming to an end. But we're still hoping for new MacBooks.

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21:52

Pricing: Starting at $ 649 for the base iPhone 7 with 32GB of storage (hooray, no 16GB in 2016) and starting at $ 769 for the 7 Plus with 32GB.

Pre-orders will open on September 9th, and smartphones will go on sale on September 16th. Russia is not in the first wave, but we will have the iPhone 7 a week later, that is, after the 23rd of this month.

IOS 10 will be released on September 13.

21:49

The main thing remains - prices and availability. There were rumors that this year Russia will fall into the "first wave" of sales, that is, we will receive new smartphones on the day of their official release. Whether this is true or not, we will find out after the commercial.

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21:45

The battery life of the new iPhones: 12 hours of surfing the Internet via LTE on the 7 and 13 on the 7 Plus. Schiller says these are the company's longest-lived smartphones.

21:41

Onstage, a game studio representative explains why gamers should buy a new iPhone. Because it's powerful.

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21:40

The iPhone 7 will be able to run F1 2016. This, by the way, is a full-fledged console game with very decent graphics.

Coming to App Store and Adobe Lightroom. Apparently full-fledged.

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21:39

A new controller inside the processor adjusts the power of the cores in real time to reduce it at rest and conserve battery power.

Traditionally, graphics processing speed has increased.

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21:38

10 - Performance. New processor, A10 Fusion. Quad-core 64-bit. 40% faster than iPhone 6S and 6S Plus. And 120x faster than the first iPhone. Time flies.

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21:36

9 - Apple Pay. Schiller tells how convenient it is, and the only thing that worries us now is whether the launch of a payment system in Russia is being announced. (Not announced.)

21:35

Also on sale are three new wireless Beats headphones.

21:33

Battery life is 5 hours. The case has a built-in charger, which will give you another 20 additional hours of listening to music.

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21:32

To connect headphones to an iPhone, you just need to open the case in which they are stored and press one button on the screen.

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21:31

8 - New Apple AirPods Wireless Headphones. They look the same as the EarPods - only, in fact, without wires. We really hope that they sound better than the usual model. Infrared sensors detect that you insert the earpiece into your ears, which means that music will start playing only if you are ready for it. Headphones are also charged wirelessly.

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21:28

Schiller says it was a bold move for Apple to ditch the traditional 3.5mm jack. "Change the way we do things to make the world a better place."

21:27

Included with the smartphone will be updated headphones with a Lightning connector, as well as an adapter. Thanks for that.

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21:26

7 - Headphones. The fears of many have been confirmed, the headphone jack is dead, long live Lightning. Now, to connect your favorite headphones to your new iPhone, you'll need an adapter. From the pros: the sound quality has been significantly improved.

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21:25

6 - New speakers. That's right - "speakers", now there are two. One on top, one on the bottom. iPhone 7 sounds twice as loud as iPhone 6S and 6S Plus.

21:24

Onstage is an Instagram employee who will tell us how great it will be to post your photos to the social network from a new smartphone. The possibilities of optical zoom are played up.

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21:23

5 - Updated Retina display, 25% brighter and higher color gamut.

21:22

The bokeh really looks amazingly high quality. It will be interesting to compare the 7 Plus camera with the Galaxy Note 7. The Korean smartphone can also blur the background amazingly beautifully.

21:19

"We're not saying that the iPhone will replace your DSLRs, but we are confident that this is the best camera ever in a smartphone."

21:18

Schiller talks about a new feature that will revolutionize the world of mobile photography. The iPhone 7 will be able to achieve a very convincing bokeh effect - defocusing the background. In addition, the depth of field will be created on the screen in real time. It's not entirely clear what Phil means, but he says that even "DSLRs" can't do that.

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21:16

The optical zoom is 2x, but you can “zoom” further, using digital algorithms.

21:15

The iPhone 7 Plus has two 12-megapixel main cameras. One wide-angle, one telephoto. Two modules have added optical zoom to the iPhone. You can zoom in on the image without loss of quality, only optics works, not software.

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21:13

New selfie camera: now 7 megapixels (up from 5), auto image stabilization.

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21:11

Photos on screen look amazing (hopefully not a render). Schiller especially notes the work with color: objects in the picture will look the same as in reality.

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21:09

The new lens system captures more light. The camera focuses twice as fast, the flash has been improved, colors will be reproduced more accurately.

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The camera performs 100 billion operations every time we release the shutter. And all this in 25 milliseconds.

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21:08

4 - Camera. The most interesting! In general, Cook cheated a little: in the presentation video, the iPhone 7 Plus was shown in a unique color. Regular iPhone 7s only have one camera module.

Optical image stabilization is now on the small iPhone.

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21:07

3 - Waterproof and dustproof. Now, along with Apple Watch series 2, you can take your smartphone with you to the pool. Standard - IP67: half an hour at a meter depth without problems.

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21:06

2 - Home button. The Chinese analyst did not lie: it is connected to the Taptic Engine vibration motor, which creates the sensation of a mechanical click.

21:04

Schiller announced ten new features of the iPhone 7. The first is design. In general, one of the black versions of the smartphone is finished with glass.

The new color is black. Not so shiny, rather matte.

21:02

We wouldn't call the design new, but it really is somewhat different from that of the iPhone 6S. The antennas are now on the top and bottom frames of the device, and overall it looks smoother, more shiny. As if covered with glass.

The video, of course, is damn beautiful. And the iPhone 7 is good too.

Philip Schiller, Apple's senior vice president of marketing, will talk about the new smartphone.

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21:00

iPhone 7 on the screen! The leaks don't lie: two cameras. "The smartphone has an incredible new design." And now there will be an inspirational video, voiced by Johnny Ive.

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20:59

In general, Tim briefly retells all the new features that will appear in iOS 10. You can learn more about them in our article.

20:57

More than a billion iPhones have been sold worldwide. Cook escalates the situation: the most popular smartphone in the world, the best system in the world that will receive the most global update, iOS 10. The CEO tells about it: Home Kit allows you to control smart home systems using the iPhone and Siri in particular.

20:55

And now the main thing is the iPhone!

20:54

Pricing: $ 369 for base models, both the Apple Watch series 2 and Nike +. The first model, last year, will receive an updated processor and will drop in price by $ 100 - its price will be $ 269.

Watch pre-orders will open on September 9. Watch OS 3 will launch on September 16, and Apple Watch Nike + will go on sale in October.

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20:52

Onstage, a Nike spokesperson: "The new watch is the best device for runners, it's fun and easy to use." While running, all training information will be displayed on the screen. And you can start it with your voice using Siri. In a special application, you can see your training schedule and find out that your friend trains every day, and you went out last week, and burn with shame. This is what really motivates, social functions in Nike's "sports" apps have turned the industry around.

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The watch will be available in four vibrant colors.

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20:50

Spoiler for those who have just connected: iPhone 7 has not yet been introduced.

20:49

"We think the Apple Watch is the ideal device for those with an active lifestyle, especially runners." Another model, Apple Watch Nike +, is designed for them.

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20:46

New material: ceramics. Looks really cool to be honest. Total: Apple Watch series 2 will be sold in aluminum, steel and ceramic cases. I wonder if there will be a special version of gold for ten thousand dollars?

But there will definitely be new Hermès straps.

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20:45

In general, cyclists will be happy (probably). Thanks to the GPS module, it will be possible to track the route of your trip, use the navigator, view information about nearby attractions, and so on.

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20:44

New display - twice as bright, thousand nits! It is said to be the brightest display Apple has ever had, not just watches. And yes, the first leak was confirmed - the watch has a built-in GPS module.

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20:43

The new processor is dual-core, 50% faster than last year's version. And the updated video core processes graphics twice as fast.

20:42

According to Williams, Apple collected information from hundreds of swimmers - even took blood samples from them to create an algorithm that would calculate accurately how many calories you burned in a workout in the pool, how many laps you did, and so on.

20:40

"We call them the Apple Watch series 2 and they are completely redesigned in terms of engineering." The new watch is not only splash-proof - it is completely waterproof and can be used for swimming in the pool. All water that enters the watch will be automatically “pushed out” of it through the speaker - the only open port on the device.

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20:37

Finally! Apple Watch 2! The first full-fledged announcement. In general, outwardly they are the same as the first, which is actually not bad at all.

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20:36

Mario, Pokemon … I wonder if Half-Life 3 will be presented today?

20:35

There is still talk about Pokémon Go, so here's some info for those who play. You can ask the clock if there is a Pikachu or Chermanders nearby - and they will answer. When you get to PokeStop, Apple Watch vibrates. In general, now the battery will fly away not only from your iPhone, but also from the watch.

20:31

One more "game" announcement. Pokémon Go can be played on the Apple Watch. We don't even know whether to rejoice or cry.

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20:30

Jeff Williams on stage. He will tell us "what's next for the Apple Watch." A little information about what will be in the next global update: a simplified interface, messages will become more convenient, new stickers and animations, and you can type text by drawing letters on the device screen - they will be automatically translated into typed text.

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20:26

But now it's important: we're talking about the Apple Watch. Recall, according to the leaks, the second version will be presented today. So far, Tim has been talking about how smartwatches have changed the world and how users have liked them. According to the infographics on the screen, Apple has become the second most popular watch brand after Rolex.

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20:24

The turn of iWorks - a set of office programs. Showcasing a new feature: Sharing Keynote presentations can now be shared with others in real time. The feature is familiar, for example, to Google users. Docs: every time someone edits a document, you see all the changes in real time, and you know who made them.

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20:22

A bit about Everyone Can Code, a program that allows kids to learn to code. In short, Apple is very proud of what they do to advance education.

20:19

Moving on - still no iPhones. It's about education. Cook explains how Apple products help students learn better in schools: “Children are more involved than ever before.”

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20:17

Even more endearing to the audience, Miyamoto left the stage. Tim Cook is with us again.

20:15

Multiplayer declared: you can compete with another player in a special "combat" mode. It's simple: you need to manage to collect more coins than your opponent.

By the way, right after the presentation, Apple will show its new Sony consoles. Are we watching that broadcast right now?

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20:14

Miyamoto announced that an exclusive Super Mario Run game will be released for iOS. In general, this is a runner: a mustachioed plumber runs to the right, and the player must collect bonuses and jump on enemies. And yes, we understand that this is not exactly what everyone expects from the presentation of the new iPhones, but every time Mario lands on the head of a turtle on the screen, somewhere in Russia, one editor of rejoices. crazy for Dendy.

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20:11

And here is the first announcement! Mario is coming to the App Store! On stage, Shigeru Miyamoto, the creator of the iconic playable character and one of the most legendary game designers.

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20:10

The App Store has already been downloaded 140 billion times. Tim says iOS apps make twice as much money as their counterparts on other systems (referring to Android, of course).

20:09

A bit of statistics: Apple Music now has 17 million paying subscribers and has already released 17 exclusive albums. From the latter - two albums by Frank Ocean. Apple Music keeps getting better. The next topic is the App Store.

20:07

As usual, it all starts small. They talked about updating Apple Music. As a reminder, a global redesign of Apple's music app is planned for iOS 10.

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20:06

The tone of the presentation is set: first, Cook and the taxi driver sing to One Republic (according to Tim, this is one of his favorite bands), and then Pharrell Williams gets into their car. As a result, the video ends with the appearance of the general director on the stage: "Good morning and thank you!"

20:00

Began! Traditionally, a video opens the presentation. This time not advertising, but comic. Tim Cook drives a taxi to the venue, while the driver tries to find out details about the new Apple smartphone.

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19:47

The journalists took their places in the hall. Everything will start in ten minutes!

19:45

Judging by the numerous posts on Twitter, many today are waiting not so much for the presentation of the iPhone 7 as for the announcement of new cables that will not fray over time.

19:35

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Half an hour before the start. Soon, journalists will be allowed into the hall.

19:25

Apple Watch 2

Not as much is known about the second version of Apple's smartwatch as about the new iPhones.

The design will most likely remain the same - but we will surely be shown new straps. The watch will become more powerful and will last longer on battery life.

Perhaps the most interesting is the alleged built-in GPS module. Its appearance should significantly expand the sports capabilities of the watch. And yes, we are still waiting for the camera in the Apple Watch.

19:00

While Apple speakers are repeating their speeches and preparing to speak, let's remember what we already know about the company's new products from numerous leaks.

iPhone 7 and 7 Plus

Old design, new colors

If you believe the leaks, fans of Apple smartphones should not expect a global redesign: the iPhone 7 will differ little from the 6 and 6S. The only noticeable external change is that the annoying lines of antennas on the back cover in the new version will stretch along the upper and lower edges of the device. In addition, respected Chinese analyst Ming-Chi Kuo, whose predictions usually come true, said that the iPhone 7 may come in two new "black" variants: matte "Dark Black" with an all-black back surface (not gray, as in Space Gray) and glossy "Piano Black". According to rumors, the latter option will only be available on the iPhone 7 version with the maximum storage capacity, which will now be 256 gigabytes.

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Two cameras

The main intrigue of the presentation is the photo capabilities of the new iPhones, because all the leaks agree on one thing: the iPhone 7 Plus will receive two main cameras at once. Such smartphones are already on the market: the G5, LG has an additional wide-angle module, and in the P9, Huawei the second camera collects only information about lighting. What is conceived in Apple's, is not precisely known, however, according to the latest leaks, the company will be able to PHABLET four times optical zoom. But the usual iPhone 7, according to rumors, will have one camera. In addition, the 7 Plus could become the world's first smartphone capable of capturing 4K 60fps video.

Saying goodbye to headphone jack and 16GB version

It will also be possible to recognize the new smartphone by the missing headphone jack - according to the Fast Company, Apple will remove it from the iPhone 7 to make the device even thinner. Headphones can be connected through the Lightning connector, also used to charge the smartphone. Min-Chi Kuo said that along with the new iPhone, the set will include updated EarPods with a Lightning connector, as well as an adapter that allows you to connect regular headphones to the G7. And according to the Internet resource MacRumors, today Applealso due to introduce AirPods, a wireless version of its signature headset. In addition, the era of 16-gigabyte iPhones will be a thing of the past: now the starting model of the smartphone will have 32 gigabytes of internal memory on board. The estimated updated lineup will be 32, 128 and 256 gigabytes.

Waterproof and new Home button

According to the report of the same Min-Chi Kuo, the new iPhones will be protected from moisture according to the IPX7 standard, that is, they will be able to stay at a depth of one meter for 30 minutes without consequences.

As for the unchanged Home button, this time it may not be mechanical, but touch-sensitive and sensitive to pressure. The habitual "click" will mimic the Taptic Engine vibration motor - the key will work in the same way as the touchpads in the latest MacBooks.>

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