“Together with Jean-Claude Biver (now the head of LVMH watch division. -), I met Lapo Elkann six years ago, then we were negotiating with Ferrari, and Mr. Elkann helped us to meet with Luca di Montezemolo, at that time the president of this auto company. This led to the well-known collaboration between Hublot and Ferrari, - shares the story of meeting the grandson of the legendary Gianni Agnelli, Hublot CEO Ricardo Guadeloupe. - We had the opportunity to meet Lapo even later, and he seemed to me very creative, somewhere even in a good way, crazy in his ideas. Hublotalways trying to create the most innovative, striving for the cutting edge in this world, and we decided to try to make watches together. This is how the first collection was created in collaboration with Italia Independent, led by Lapo. " Energy and Elkannu, and the Swiss manufactory Hublot do not occupy.
Lapo Elkann © press office
On his account - the tuning studio Garage Italia Customs, the film production company Good Films, the Italia Independent sunglasses brand, and the Independent Ideas advertising agency. And the Swiss watch brand has innumerable patents on technologies, which each time change the idea of the industry professionals about what is possible in watchmaking and lead to the constant growth of the army of loyal fans among clients.
The new joint collection with Italia Independent, based on the Classic Fusion model instead of the usual Big Bang Unico, is already the third in a row. Its creation was inspired by Lapo Elkanna, who several times won the title of one of the most stylish men in Italy according to GQ, was inspired by his family's love for tailoring, as well as a long-term friendship with the famous Rubinacci atelier, whose costumes were worn by his grandfather Gianni Agnelli, Duke of Kent, Brian Ferry and many others.
© press service
Elkann suggested to his friend, the grandson of the founder of the atelier Gennaro Rubinacci Luca, to use vintage fabrics for the dials and straps of new watches, which were carefully preserved in each of the Rubinacci ateliers-boutiques. They selected six samples: 1970s tartans and wool with houndstooth and Prince of Wales designs. There were so few of these almost precious fabrics that, depending on the ornament, only 50 or 100 pieces of each model were produced.
1 of 6 Hublot Classic Fusion Italia Independent chronographs are available in a men's 45 mm case, which is made of patented gold (King Gold), ceramic or durable and lightweight titanium © press service © press service © press service © press service service © press service © press service
Then the engineers and watchmakers of Hublot got down to business: only this company knows the technology thanks to which any fabric, be it denim or wool, can be turned into a wearable strap, as well as a perfect dial. So, according to Ricardo Guadeloupe, in one Classic Fusion Italia Independent model, two countries, Switzerland and Italy, two unique styles, two different cultures are combined. On the one hand, they have advanced technologies, on the other, they have a creative, truly fashionable approach. What you need in an era when appearance is nothing without meaningful content.>